Public Relations Specialist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Design and implement content and public relations strategies for Florida Virtual School (FLVS) and FlexPoint.

• Conduct research, compose, edit, and publish press releases, feature articles, award applications, talking points, and strategic communications materials.

• Discover and cultivate narratives that showcase student achievements, educator excellence, organizational impact, educational innovation, school programs, and educational results.

• Facilitate media relations by conducting outreach, coordinating interviews, crafting news releases, monitoring coverage, preparing media reports, briefing materials, talking points, Q&As, and resources for spokespersons.

• Collaborate with leaders, educators, students, families, subject matter experts, and department stakeholders to collect information and create content.

• Generate content for news articles, blog entries, thought leadership pieces, infographics, video scripts, executive communications, and various other channels.

• Work in tandem with Communications, Marketing, Social Media, and Digital teams to enhance content reach and engagement.

• Track educational, workforce, and industry trends for communication opportunities.

• Organize editorial planning, uphold content calendars, and assist with content prioritization.

• Publish and sustain content across websites, blogs, and newsroom platforms.

• Ensure content aligns with organizational messaging, brand standards, editorial guidelines, AP Style, and communication best practices.

• Monitor content and media performance metrics, providing recommendations for enhancements.

• Aid in strategic communications planning, issues management, crisis communications, and emergency response efforts.

• Assist with awards, recognition initiatives, and reputation-building programs.

• Provide additional support for FlexPoint content, thought leadership, media relations, and public relations.

• Represent the organization at events to gather content, conduct interviews, support media opportunities, and identify potential story leads.

• Participate on the Crisis Communications Team and respond outside of regular business hours when necessary.

• Adhere to deadlines, coordinate resources and meetings, and meet established performance objectives.

⛳️ Requirements

• Bachelor’s Degree in Marketing, Public Relations, Advertising, or Communications; or an equivalent combination of education and relevant experience.

• A minimum of three years of professional experience in public relations, journalism, communications, content marketing, media relations, or a related discipline.

• Proficient in writing for diverse audiences and various communication channels.

• Exceptional skills in news, feature, and strategic writing.

• Familiarity with media relations principles and public relations best practices.

• Capacity to interview a variety of stakeholders and distill complex information into clear, engaging narratives.

• Strong understanding of AP Style and professional editorial standards.

• Outstanding verbal, written, and interpersonal communication abilities.

• Ability to juggle multiple projects, competing priorities, and deadlines in a dynamic environment.

• Keen attention to detail and a commitment to excellence.

• Excellent organizational, planning, and time-management capabilities.

• Capacity to work collaboratively with internal stakeholders, executives, educators, students, and external partners.

• Ability to exercise sound judgment and maintain professionalism when dealing with sensitive or confidential information.

• Self-motivated with the ability to work independently, take initiative, and identify story opportunities.

• Experience with content management systems, digital publishing platforms, media monitoring tools, and analytics reporting.

• Understanding of content strategy, digital storytelling, and audience engagement principles.

• Proficiency in Microsoft Office and related workplace technology tools.

• Willingness to work occasional evenings or weekends.

• Some travel throughout Florida may be required, potentially including overnight stays.

• Accreditation in Public Relations (APR) is preferred.

🏝️ Benefits

• Competitive salaries.

• Comprehensive benefits package.

• Generous paid time off, including 25 holidays, vacation, and sick leave.

• Opportunities for professional development.

• Occasional travel throughout Florida, with assigned travel expenses/requirements associated with the role.

• Reasonable accommodations per existing ADA requirements.