Public Relations – Program Manager

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take ownership of the PR initiatives, managing all aspects from media-director relationships to engaging with free-media outlets, pitching, conducting source interviews, and enhancing reach and access; cultivate and maintain relationships with press, podcasts, and media through both phone and in-person interactions; pitch stories and secure placements as well as guest appearances in interviews, articles, and podcasts; handle incoming press inquiries; monitor brand mentions and manage reputation.

• Oversee book and credibility initiatives, coordinating the entire book publishing process including edits, endorsements, press kits, printing, and distribution; gather and organize written and video reviews of the book; lead the production of testimonial, interview, and review videos, managing the video production team.

• Establish partnerships, advisory relationships, and community engagement; build and nurture advisor connections along with the related program components such as workshops, e-courses, advisor-CRM management, workbooks, book deliveries, Thrive Groups, meet-and-greets, and advisor conferences; develop referral and strategic partnerships; enhance meetup and community involvement; maintain an updated map of key external relationships and their contacts.

• Manage your role in conferences, sponsorships, and speaking engagements; advise on which conferences and sponsorships are beneficial (final decisions made in collaboration with the EVP); attend events to represent the brand; maximize the benefits from each sponsorship — including logo visibility, booth presence, attendee lists, and additional inclusions; secure and prepare for speaking opportunities and panels; oversee lead capture and follow-up processes from each event or program, focusing on end results and strategizing backwards.

• Direct the radio and podcast initiatives; develop content for the radio and podcast programs with input from relevant stakeholders including Fund 17 and Thriving Families, while managing earned-media campaigns that foster beneficial relationships.

• Identify and assess additional podcast talent (such as videographers, assistants, influencers, and writers) when necessary; budget approvals are required from the EVP.

⛳️ Requirements

• A minimum of 7 years in PR, communications, or media relations, with a proven record of successful pitches and a verifiable media/partner network, alongside demonstrated program management skills.

• Near-native English proficiency and a high level of comfort communicating via phone and in person with US media, partners, and advisors. Building relationships is key — this role thrives on personal interactions rather than solely working behind a keyboard.

• A relationship-oriented approach: you are a connector who builds trust over time, rather than a content creator (which is a different role that you support to achieve your KPIs).

• Experience in book and thought-leadership PR, including launching, reviewing, endorsing, and creating press kits — you have previously developed an author or expert platform.

• Experience with conferences, sponsorships, and speaking events: securing speaking slots, maximizing sponsorship opportunities, and representing a brand at events.

• An owner’s mindset: willingness to work whatever hours are necessary, maintaining a low-ego approach, and consistently keeping communication open and timely.

• Proficient AI and systems builder: you leverage Claude AI connectors and skills to develop media lists, monitoring, and outreach-personalization processes and workflows that double your outreach effectiveness. This involves more than just basic prompt usage.

• A self-sufficient operator: you can independently identify the right individuals to approach and quickly learn any new tools. You are creative and capable of solving challenges, while also utilizing your team for brainstorming and advice.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and growth.

• Flexible work environment with remote work options.

• Generous vacation and personal leave policies.