Public Relations Manager

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Take ownership of the commercial results of PR and Partnerships: driving branded search growth, enhancing awareness in new markets, and contributing to organic revenue.

• Lead a team comprising a PR and Copy Specialist and a Content Specialist. Establish priorities, maintain operational cadence, and elevate performance standards.

• Focus on getting the basics right first: crafting press releases, directing editorial content, storytelling for the brand, and ensuring content quality.

• Collaborate with merchandising on house-brand collections featuring influencers, designers, and cultural figures, emphasizing small, impactful, fashion-forward releases.

• Manage our Brand Ambassador program: engaging authentic ambassadors with genuine reach, avoiding mere influencer gifting.

• Develop a varied earned media presence that stimulates branded demand: securing coverage in tier-1 publications, niche authority sites, and cultural outlets. These mentions contribute to LLMs and enhance brand authority.

• Foster partnerships with sports RX, smart eyewear, community sports teams, NGOs, and cultural institutions, ensuring SmartBuyGlasses is recognized beyond traditional advertising.

• Increase our brand visibility across various platforms: podcasts, Reddit, LinkedIn, newspapers, TV, and editorial content—volume of brand mentions is crucial for SEO and AI search exposure.

• Collaborate closely with our Social and Influencer lead to translate influencer reach into increased branded search activity.

• Set the editorial direction for brand content on the website: focusing on storytelling, product launches, collaboration narratives, and brand pages, while working alongside our SEO lead on priorities.

• Oversee the weekly editorial operations: managing the calendar, brief templates, review processes, output quality, and speed to publish.

• Monitor AI search visibility (SGE, AI Overviews, LLMs) and shape PR strategies to ensure our brand appears prominently in search answers.

• Conduct disciplined experiments on formats, hooks, and distribution channels, quickly discontinuing what is ineffective.

• Translate performance results into actionable commercial insights—emphasizing clarity over fluff.

⛳️ Requirements

• Over 5 years of hands-on experience in PR, Brand, or Partnerships within a consumer, fashion, lifestyle, or e-commerce brand, with direct accountability for commercial outcomes.

• Alignment with our company’s five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• A growth mindset. You proactively open doors, make calls, follow up, and deliver at 85%. You don’t wait for permission or ideal briefs.

• A proven track record of collaborations, brand partnerships, or licensing successes that you can reference by name (the narrative matters more than the scale).

• Experience securing media coverage in fashion, lifestyle, or business publications.

• Comfortable collaborating with merchandising and product teams on branded partnerships and collections.

• Strong commercial acumen—you think in terms of branded search lift, repeat rates, and revenue, rather than impressions or EMV.

• Experience integrating PR with influencer and social strategies to enhance brand awareness.

• Experience managing a small in-house team or a desire to advance into such a role.

• Excellent written and verbal communication skills in English.

• Naturally partner with SEO and performance teams—you understand what drives search and AI visibility, even if you don’t handle the technical aspects.

• A self-starter with a proactive approach to action.

• A strategic thinker with a solid understanding of brand development, user behavior, and funnel metrics.

• High attention to detail and a proactive, self-initiating attitude.

• Ability to solve problems creatively in a fast-paced environment.

• A genuine passion for continuous learning and improvement.

🏝️ Benefits

• Competitive base salary, monthly performance bonus, and opportunities for rapid career advancement.

• Direct exposure to founders and C-level executives.

• Join a global, international team with strong company values and culture.

• Flexible work options: choose to work from home or in a hybrid setting.

• Real career acceleration: we aim to mentor ambitious individuals and fast-track their growth.

• Flexible vacation policies and autonomy over your schedule.

• A culture of swift decision-making and execution—days rather than quarters.