Public Relations Manager

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Take ownership of the commercial results of PR and Partnerships, focusing on branded search growth, awareness in new markets, and contributions to organic revenue.

• Lead a team of two professionals: a PR and Copy Specialist and a Content Specialist. Establish priorities, manage workflows, and elevate performance standards.

• Ensure foundational elements are in place: press releases, editorial guidance, brand storytelling, and content quality.

• Collaborate with merchandising on house-brand collections involving influencers, designers, and cultural figures, focusing on small, stylish, and trend-driven drops.

• Manage our Brand Ambassador program, emphasizing genuine ambassadors with substantial reach rather than superficial influencer gifts.

• Create a diverse earned media presence that generates branded demand in tier-1 publications, niche authoritative sites, and cultural platforms.

• Foster partnerships with sports RX, smart eyewear, community sports teams, NGOs, and cultural institutions.

• Ensure SmartBuyGlasses becomes a recognizable name beyond traditional advertising spaces.

• Amplify our presence across various mediums: podcasts, Reddit, LinkedIn, newspapers, TV, and editorial outlets—brand mention volume is vital for SEO and AI search visibility.

• Collaborate closely with our Social and Influencer lead to translate influencer reach into an increase in branded search.

• Set the editorial vision for brand content on our site, encompassing storytelling, product launches, collaborative narratives, and brand pages.

• Monitor AI search visibility (SGE, AI Overviews, LLMs) and tailor PR efforts and mentions to ensure our brand is highlighted in responses.

• Conduct disciplined experiments on formats, hooks, and distribution, quickly eliminating ineffective strategies.

• Convert results into actionable commercial insights—reporting should be clear and concise, free from unnecessary fluff.

⛳️ Requirements

• Over 5 years of hands-on experience in PR, Brand, or Partnerships within a consumer, fashion, lifestyle, or e-commerce brand, with direct responsibility for commercial outcomes.

• Strong alignment with our company’s five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• Possess a growth mindset; you proactively open doors, make calls, follow up, and deliver at 85%. You do not wait for permission or perfect briefs.

• A proven history of collaborations, brand partnerships, or licensing successes that you can specifically reference.

• Experience securing media coverage in fashion, lifestyle, or business publications.

• Comfortable collaborating with merchandising and product teams on brand collaborations and collections.

• Demonstrated strong commercial acumen; you focus on branded search lift, repeat rates, and revenue rather than mere impressions or EMV.

• Experience integrating PR efforts with influencer and social strategies to enhance brand visibility.

• Experience managing a small in-house team or a desire to step into such a role.

• Excellent command of written and verbal English communication.

• Naturally collaborate with SEO and performance teams, understanding the components that drive search and AI visibility, even without technical ownership.

• A self-starter with a proactive approach.

• A strategic thinker with a solid grasp of brand building, user behavior, and funnel metrics.

• High attention to detail coupled with a proactive, self-motivated attitude.

• Strong problem-solving skills and creativity in a fast-paced environment.

• A fervent passion for continuous learning and improvement.

🏝️ Benefits

• Competitive salary, coupled with a monthly performance bonus and opportunities for rapid career advancement.

• Direct exposure to founders and C-level executives.

• Be part of a global team that values strong company culture and principles.

• Enjoy the flexibility to work from anywhere: remote or hybrid—your choice.

• Experience real career acceleration as we aim to mentor ambitious individuals and expedite their growth.

• Monthly bonuses linked to performance and commercial achievements.

• Flexible vacation policies and autonomy over your schedule.

• A culture of swift decision-making and execution—days, not quarters.