Public Relations Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take ownership of the commercial results from PR and Partnerships, focusing on branded search growth, awareness in new markets, and contributions to organic revenue.

• Lead a team consisting of a PR and Copy Specialist as well as a Content Specialist. Establish priorities, maintain workflow cadence, and elevate standards.

• Ensure the fundamentals are in place: press releases, editorial guidelines, brand storytelling, and content quality control.

• Collaborate with merchandising on house-brand collections featuring influencers, designers, and cultural icons, delivering small, trendy, fashion-forward releases.

• Manage our Brand Ambassador program, ensuring authentic ambassadors with substantial reach rather than just token influencer gifts.

• Develop a diverse earned media presence that stimulates branded demand through tier-1 publications, niche authority sites, and cultural platforms—these mentions will support LLMs and enhance authority.

• Drive partnerships with sports RX, smart eyewear, community sports teams, NGOs, and cultural institutions, ensuring that SmartBuyGlasses becomes a recognized name beyond traditional advertising.

• Ensure our brand is prominently mentioned across various platforms: podcasts, Reddit, LinkedIn, newspapers, TV, and editorials—volume of brand mentions is key for SEO and AI search visibility.

• Collaborate closely with our Social and Influencer lead to turn influencer reach into increased branded search.

• Establish editorial direction for brand content on our site, including storytelling, product launches, collaboration narratives, and brand pages, while coordinating priorities with our SEO lead.

• Oversee the editorial process weekly: manage the calendar, brief templates, review cycles, output quality, and publishing speed.

• Monitor AI search visibility (SGE, AI Overviews, LLMs) and tailor PR efforts to ensure our brand appears in relevant answers.

• Conduct structured experiments on content formats, hooks, and distribution methods, quickly discontinuing what is ineffective.

• Convert results into actionable commercial insights—providing clear reporting without unnecessary fluff.

⛳️ Requirements

• Over 5 years of direct experience in PR, Brand, or Partnerships within a consumer, fashion, lifestyle, or e-commerce brand, with accountability for commercial impacts.

• Alignment with our organization’s five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• A growth mindset; you proactively open doors, make calls, follow up, and deliver at 85% capacity without waiting for permission or perfect briefs.

• Proven track record of collaborations, brand partnerships, or licensing successes, with specific examples to share (the narrative matters more than the scale).

• Experience securing media coverage in fashion, lifestyle, or business publications.

• Comfortable collaborating with merchandising and product teams on branded collaborations and collections.

• Strong commercial insight—focusing on branded search lift, repeat rates, and revenue rather than just impressions or EMV.

• Experience integrating PR with influencer marketing and social media to enhance brand awareness.

• Experience managing a small in-house team or a desire to take on that responsibility.

• Exceptional written and verbal communication skills in English.

• Naturally work well with SEO and performance teams, understanding what drives search and AI visibility, even if you are not responsible for the technical aspects.

• Self-motivated with a preference for taking action.

• A strategic outlook with a strong grasp of brand development, user behavior, and funnel metrics.

• High attention to detail and a proactive, self-starting mindset.

• Capable of problem-solving and demonstrating creativity in a fast-paced environment.

• A passion for continuous learning and improvement.

🏝️ Benefits

• Competitive salary along with a monthly performance bonus and opportunities for rapid career advancement.

• Direct access to founders and C-level executives, allowing you to work closely with our co-founders and senior leadership without layers of middle management.

• Be part of a global team with strong company values and a positive culture.

• Flexibility to work from anywhere: choose between remote work or a hybrid model.

• Genuine career acceleration: we aim to mentor ambitious individuals and expedite their growth.

• Monthly bonuses linked to performance and commercial achievements.

• Flexible vacation policies and autonomy over your schedule.

• A culture of swift decision-making and execution—expect days, not quarters, for progress.