Public Relations Manager

This is a fully remote position, open to applicants in Croatia.

📋 Description

• Take charge of the commercial results of PR and Partnerships: enhancing branded search growth, increasing awareness in new markets, and contributing to organic revenue.

• Lead a team of two professionals: a PR and Copy Specialist alongside a Content Specialist. Establish priorities, manage the workflow, and elevate standards.

• Ensure foundational elements are addressed first: press releases, editorial guidance, brand storytelling, and content quality management.

• Collaborate with merchandising on house-brand collections with influencers, designers, and cultural figures.

• Oversee our Brand Ambassador program: engaging true ambassadors with significant reach.

• Create a diverse earned media presence that stimulates branded demand.

• Foster partnerships: including sports RX, smart eyewear, community sports teams, NGO collaborations, and cultural institutions.

• Define the editorial vision for brand content on our site: including storytelling, product launches, collaborative narratives, and brand pages.

• Manage the editorial process weekly: including calendar management, briefing templates, review cycles, output quality, and speed of publication.

• Monitor AI search visibility and influence PR and mentions to ensure our brand is highlighted in search results.

• Convert results into concise commercial insights — avoiding vague reporting.

⛳️ Requirements

• Over 5 years of practical experience in PR, Brand, or Partnerships within a consumer, fashion, lifestyle, or e-commerce brand.

• Alignment with our company's five core values: Passionate, Entrepreneurial, Smart, Collaborative, and Caring.

• A growth-oriented mindset. You proactively create opportunities, make calls, follow up, and deliver results at 85%. You don’t wait for permission or perfect briefs.

• Proven history of collaborations, brand partnerships, or licensing successes that you can reference.

• Experience in securing media coverage within fashion, lifestyle, or business publications.

• Comfortable collaborating with merchandising and product teams on branded collections and collaborations.

• Strong commercial insight — you think in terms of branded search uplift, repeat rates, and revenue generation.

• Experience integrating PR with influencer marketing and social media to enhance brand awareness.

• Background in managing a small in-house team or a desire to step into such a role.

• Exceptional written and verbal communication skills in English.

• A self-motivated individual with a proactive approach.

• A strategic thinker with a solid understanding of brand development, consumer behavior, and funnel metrics.

• High attention to detail coupled with a proactive, self-starting mindset.

• Strong problem-solving skills and creativity in a dynamic environment.

• A commitment to continuous learning and improvement.

🏝️ Benefits

• Competitive base salary plus monthly performance bonuses and opportunities for rapid career advancement.

• Direct exposure to founders and C-level executives.

• Flexibility to work from anywhere: remote or hybrid — your choice.

• Genuine career acceleration: we are dedicated to mentoring ambitious individuals and facilitating their growth.

• Monthly bonuses linked to performance and commercial achievements.

• Flexible holiday policies and autonomy over your schedule.