Promotions Strategy Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Create promotional strategies that enhance acquisition, engagement, retention, reactivation, loyalty, and monetization goals.

• Assess the performance of promotions and the return on investment across different offer types and customer segments.

• Keep abreast of competitive intelligence regarding promotional activities within pertinent industries.

• Manage Fliff’s promotional calendar and portfolio across various products and customer segments.

• Develop and implement structured testing plans for promotional initiatives in collaboration with the Analytics team.

⛳️ Requirements

• Over 5 years of experience in promotions, loyalty, CRM, retention marketing, gaming operations, commercial strategy, or related fields.

• Background in sportsbook, fantasy sports, social gaming, social casino, mobile gaming, loyalty programs, or similar sectors.

• Deep understanding of promotional mechanisms, customer incentives, and offer creation.

• Proven experience in assessing campaign performance and understanding customer behavior.

• Strong analytical skills and quantitative problem-solving abilities.

• Experience collaborating cross-functionally with Marketing, Analytics, Product, and Finance teams.

• Ability to thrive in a fast-paced startup environment with a proactive attitude.

• Familiarity with promotional economics, customer segmentation, and incentive optimization (preferred).

• Proficiency in SQL and experience with analytical tools such as Tableau, Looker, Amplitude, Mixpanel, or similar platforms (preferred).

• Experience with CRM and marketing automation tools like Braze, Optimove, Salesforce Marketing Cloud, or similar solutions (preferred).

• Experience in regulated industries is a plus (preferred).

🏝️ Benefits

• Competitive compensation package, which includes a base salary, benefits, and equity.

• Unlimited/Flexible paid time off.

• Health benefits encompassing medical, dental, and vision coverage, along with generous parental leave.

• Employee-sponsored 401(k).

• $500 work-from-home stipend plus Equipment & Accessories.

• Work Remotely.

• Opportunities for professional growth in a dynamic, global environment.

• A supportive, collaborative, and knowledge-driven workplace, offering an engaging and challenging role with the freedom to innovate and devise effective solutions.