Programmatic Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily operations for programmatic clients across various channels, including Display, Native, Video, Audio, and more.

• Develop and administer tailored strategies for clients.

• Collaborate with internal teams to formulate extensive media strategies that align with client goals.

• Utilize both first-party and third-party data for effective audience targeting and segmentation.

• Create and execute campaigns across DSPs such as DV360, The Trade Desk, and others.

• Track and enhance campaigns to meet performance and pacing objectives.

• Produce and evaluate performance reports, providing actionable insights and recommendations.

• Address any issues related to campaign performance and delivery.

• Coordinate efforts with creative, analytics, and account teams to ensure seamless campaign execution.

• Act as the primary point of contact for clients, delivering regular updates on performance and strategic modifications.

• Present campaign strategies, performance reports, and strategic suggestions to clients.

• Achieve a Net Sales Margin (NSM) attainment of 100% and a Customer Satisfaction Score (CSAT) of 4.4+.

⛳️ Requirements

• Minimum of 3 years' verified experience in programmatic positions at publishers, advertising agencies, or ad tech firms.

• B2B experience is a plus.

• Proficient in media buying, including the development and optimization of campaigns within DSPs.

• Preference for experience with The Trade Desk (TTD) and DV360.

• Demonstrated success in programmatic media planning, buying, and constructing measurement frameworks.

• Strong grasp of how programmatic and other paid and organic channels collaborate to exceed client KPIs.

• Experience promoting programmatic growth for B2B/SaaS clients managing budgets exceeding $50k/month.

• Excellent cross-collaboration skills along with strong interpersonal and communication capabilities.

• Solid analytical skills and a keen attention to detail.

• Results-driven approach with the ability to manage multiple projects efficiently.

• Established and current work authorization and permanent residency in the country of employment for global locations.

• Dependable internet access and a professional background.

• Ability to remain stationary for prolonged periods and interpret written/verbal communication.

• Competence in operating a laptop, computer software platforms, and office productivity tools.

🏝️ Benefits

• Comprehensive medical, dental, vision, disability, and life insurance coverage for you and your family.

• 100% employer-paid insurance plan for employees.

• 50% employer contribution towards dependent coverage.

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Gympass access.

• Unlimited Paid Time Off (minimum of 2 weeks).

• Paid company holidays.

• Your birthday off.

• End of Year Recharge (office closure from December 24 to January 1).

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonus based on tenure, increasing in total amount over time.

• Annual anniversary trip with peers and executive leadership.

• Opportunity to work remotely from a home office.

• Provision of a laptop computer (PC or Mac available).