Programmatic, Paid Media Specialist

📋 Description

• Multichannel Strategy: Develop comprehensive 360º strategies that guide the user through all stages of the funnel.

• Paid Media Management (PPC): Advanced creation and optimization in Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.

• Programmatic Buying: End-to-end management of campaigns in DSPs such as DV360, Outbrain, and Taboola. Audience segmentation and selection of winning formats.

• Measurement and Data: "What is not measured does not exist." You will master tagging tools (GTM, Tealium IQ) and analyze data to extract insights and propose continuous improvements.

• ROI Optimization: Efficient management of advertising budgets, applying A/B testing and the best market practices.

• Constant Innovation: You will serve as the agency's radar for new PPC trends and advertising technologies to keep us always a step ahead.

⛳️ Requirements

• Experience: 3–7 years managing Paid Media campaigns, with at least 2-4 years of hands-on experience in DSPs (DV360, TTD, or Adform).

• Platform Expertise: Expert level in Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.

• Data & Tracking: Strong experience in GA4 and GTM (ideally server-side), event definition, and QA.

• Advanced Excel/Sheets: Essential proficiency in pivot tables, formulas, and automation applied to campaign reporting.

• Soft Skills: Analytical ability to model KPIs and diagnose root causes. Clear communication and a team-oriented mindset.

• Extra Points (Valuable): Experience with Campaign Manager 360, Google Studio (DCO) or CM360 floodlights. Knowledge of Retail Media (Amazon, Citrus/Criteo) or App campaigns (SKAdNetwork). Advanced SQL/BigQuery skills, understanding of MMM models or incrementality experimentation.

🏝️ Benefits

• 100% Remote Work: Work from wherever you feel happiest and most productive.

• A close-knit international environment.

• Customized compensation: Competitive salary. We will make a personalized proposal based on your profile, experience, and what you can bring to the team.

• Flexibility and Free Time: Short Fridays: Reduced hours every Friday (from 9:00 AM to 2:30 PM).

• The weekend starts early!

• Intensive Summer: Intensive schedule during July and August (Monday to Friday from 8:00 AM to 3:00 PM).

• Real Growth: You will join a team where proprietary technology eliminates tedious tasks, allowing you to focus on strategy and professional growth.