Programmatic Advertising Trainer

This is a fully remote position, open to applicants in India.

📋 Description

• Facilitate regular live training sessions for both small and large groups on Programmatic Advertising topics, including fundamentals, campaign planning, audience strategy, media buying, optimization, measurement, and reporting.

• Develop simplified frameworks, examples, and educational materials rooted in practical experience and contemporary industry practices.

• Explore and test new platforms, tools, and methodologies to ensure the training remains up to date.

• Evaluate student projects and assignments.

• Lead doubt-resolution sessions and offer constructive feedback.

• Share insights and examples from real-world campaigns spanning various categories, objectives, audiences, and media strategies.

• Contribute to the enhancement of Programmatic Advertising teaching and practice.

• Guide and mentor students, preparing them for real-world roles in marketing.

⛳️ Requirements

• 3–8 years of practical experience in Programmatic Advertising.

• Extensive hands-on experience with DV360.

• Proven experience in planning, launching, optimizing, and reporting on Programmatic campaigns.

• Solid understanding of audience targeting and segmentation.

• Strong knowledge of Open Auction.

• In-depth understanding of Private Marketplace (PMP) and Programmatic Guaranteed processes.

• Comprehensive knowledge of frequency management.

• Profound understanding of brand safety and suitability.

• Strong grasp of viewability metrics.

• Adept understanding of measurement and attribution techniques.

• Experience with multiple brands, categories, or campaign objectives is advantageous.

• Familiarity with The Trade Desk and/or Amazon DSP is a plus.

• Understanding of CM360 and campaign measurement is also a plus.

• Experience in retail media, CTV, or emerging Programmatic formats is beneficial.

• Previous experience in teaching, training, or mentoring teams is a valuable asset.

🏝️ Benefits

• Flexible scheduling that aligns with batch calendars.

• The opportunity to shape how Programmatic Advertising is taught and practiced among hundreds of aspiring marketers.

• Collaborate closely with Kraftshala's Centre of Excellence and seasoned marketing professionals.

• Bring diverse experiences across platforms, industries, and campaign objectives into a rich learning environment beyond a single brand or account.