Product Marketing Specialist

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Assist in establishing Magaya's product marketing function under the guidance of the SVP of Marketing.

• Develop a scalable go-to-market framework for new products, features, and market expansions.

• Create and maintain ideal company profiles and customer personas.

• Collaborate with Product to grasp the roadmap, identify GTM priorities, implement launch tiers, and formulate launch strategies.

• Enhance product positioning, messaging, value propositions, and use cases across the Magaya product suite.

• Lead cross-functional product launches and ensure alignment among Product, Sales, Marketing, and Engineering with a unified GTM roadmap.

• Act as the voice of the customer and market by engaging with customers, prospects, Sales, and Customer Success teams.

• Manage competitive intelligence, focusing on competitor positioning, market trends, and differentiation strategies.

• Develop and maintain sales enablement materials including pitch decks, battlecards, product briefs, use cases, and tools for handling objections.

• Collaborate with Growth Marketing on demand generation and customer marketing initiatives.

• Work alongside Digital Marketing to ensure consistent product positioning and messaging across websites, digital experiences, content, and campaigns.

• Enhance product adoption and revenue visibility through Salesforce reporting in collaboration with Marketing Operations and Product.

• Partner with Account Management to boost product awareness, adoption, cross-selling, and expansion within the current customer base.

⛳️ Requirements

• 2-3 years of experience in B2B product marketing, product strategy, or go-to-market roles, ideally within SaaS or technology sectors.

• Proven track record in developing and executing go-to-market strategies for new products, features, or market expansions.

• Extensive experience in crafting product positioning, messaging, value propositions, personas, and use cases.

• Ability to translate complex or technical products into clear and compelling customer and business value.

• Experience in creating and executing cross-functional product launch processes.

• Strong understanding of B2B buying journeys, customer segmentation, competitive positioning, and sales enablement strategies.

• Experience in developing competitive intelligence and turning market insights into actionable GTM strategies.

• Demonstrated ability to collaborate effectively with Product, Sales, Customer Success, and Marketing teams.

• Excellent writing, storytelling, presentation, and executive communication skills.

• Capacity to balance strategic thinking with practical execution in a fast-paced environment.

• Strong project management skills, capable of leading multiple launches and initiatives simultaneously.

• Experience in logistics, supply chain, freight forwarding, customs, or vertical SaaS is highly preferred but not mandatory.

• Must be willing to travel 15%-20% both domestically and internationally.

🏝️ Benefits

• Work from Home Structure

• Paid Time Off Programs

• Paid Sick Leave

• Paid Holidays

• Medical, Vision, Dental

• Voluntary Life Plans

• Critical Illness and Accident Policies

• 401(k) Retirement Plan