Product Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee CommonLit's primary messaging framework, transforming a complex, multi-product offering into clear and distinctive language for educators and district leaders.

• Create and sustain one-pagers, pitch decks, and district-facing materials utilized by the Sales and District Success teams.

• Generate product-focused content, including resources that convert instructional and research concepts into accessible and engaging materials for educators, which instructional leaders can present to curriculum committees, school boards, and parents.

• Clearly express CommonLit's instructional positions, curriculum choices, and efficacy evidence in straightforward language that builds trust with educators or parents who may be skeptical of EdTech or our program.

• Assist in initiatives designed to engage customers within the product and encourage deeper usage and acquisition, including in-product messaging and drip email campaigns.

• Collaborate with the Product team to manage timelines, monitor deliverables, and ensure in-product initiatives and the overall product roadmap remain on track.

• Work with the Product team to develop go-to-market messaging for product launches.

• Foster cross-functional alignment with Academics, Design, and Engineering, translating priorities between teams, communicating responsibilities, and holding stakeholders accountable to deadlines to keep projects progressing.

• Establish knowledge management systems and connect cross-team dependencies.

• Define success metrics, track milestones, and offer data-driven recommendations.

• Contribute to the content strategy surrounding our pedagogical point of view and instructional positions.

• Establish the Product Marketing function on the team from inception. CommonLit has not previously employed a Product Marketer, and this individual will help shape the role within the Marketing team.

⛳️ Requirements

• 4-7 years of experience in Product Marketing, with at least some time spent in EdTech or a related field.

• Proficiency in branding, messaging, positioning, and product launches.

• Exceptional writing skills accompanied by strong verbal and written communication abilities.

• Deeply focused on customer challenges and bring that curiosity into all aspects of your work.

• Collaborative and cross-functional mindset with an emphasis on documentation – you ensure tasks are completed, record information, and work well with teams toward common objectives.

• Entrepreneurial spirit and a get-stuff-done attitude – you are an ambitious self-starter who pays attention to detail, welcomes feedback, remains organized, and excels in a fast-paced environment.

• Preferred:

• Experience in establishing or developing a new function within an organization.

• Background in K-12 education as a former teacher, curriculum developer, instructional coach, or in a similar capacity.

• Experience marketing literacy, ELA, or curriculum products specifically.

• Familiarity with how districts make purchasing decisions, including procurement timelines, curriculum adoption cycles, and the role of instructional leaders.

🏝️ Benefits

• Health, dental, and vision insurance.

• HSA and FSA Plans, including Medical FSA, Limited FSA, and options for Dependent Care FSA.

• Company-sponsored basic life insurance, with additional options for supplemental life insurance.

• Legal insurance.

• 401(k) retirement plan featuring a 4% safe harbor employer match.

• Access to exclusive discounts, including pet insurance, hotel booking discounts, and more.

• Support for remote work, including a stipend for home office setup.

• Generous time off policies, including:

• 16 paid holidays each year.

• Paid time off accruals and sick leave.

• Paid family leave, encompassing caregiver leave, medical leave, and 12 weeks of paid parental leave.

• 2 floating holidays.

• Leave for volunteer activities and school visits.

• Jury duty leave.

• Bereavement and compassionate leave.

• Leave for blood, bone marrow, and organ donation.

• Flexible work options.

• Low-stress weeks around Thanksgiving and late December.