Product Marketing Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• You will be responsible for planning, developing, and executing go-to-market strategies that effectively position the product in the market, highlighting its differentiators and connecting with customer needs.

• Ensure successful launches, maximize product adoption and retention, and support business growth through clear messaging, market research, and communication campaigns aligned with the company's strategic goals.

• Identify high-impact features and design specific campaigns to drive their activation and usage.

• Develop educational materials (tutorials, walkthroughs, use cases) that reduce adoption friction for both new and existing users.

• Collaborate with product and customer success teams to define adoption metrics (feature activation rate, time-to-value) and create follow-up plans.

• Execute segmented communication programs with digital sales (in-app, email, webinars) targeting segments with low adoption of key features.

• Gather and synthesize user feedback to iterate on enablement messages and tactics, ensuring ongoing relevance.

• Design and implement the go-to-market plan for new products or features, coordinating timelines and promotional activities with Product, Sales, and Marketing teams.

• Define the value proposition and ensure that key messages are consistent across all channels (web, social media, in-app, etc.), translating technical features into clear benefits.

• Lead competitive analysis (benchmarking) and qualitative/quantitative studies to identify trends and customer needs that guide strategy.

• Create educational and commercial materials (guides, use cases, tutorials, sales presentations) that support both customer education and conversion.

• Define and monitor key metrics (activation, retention, campaign ROI) to iterate tactics based on data and real user feedback.

• Oversee the product's evolution in the market, adjusting strategies based on its stage (growth, maturity, or decline) and identifying repositioning opportunities.

⛳️ Requirements

• Bachelor's degree in Marketing, Business Administration, Engineering, or related fields.

• At least 5 years in similar roles, ideally in technology or payment companies.

• Expertise in conducting both qualitative and quantitative market studies to identify trends, growth opportunities, and strengthen the value proposition.

• Ability to design and implement effective product launch and positioning strategies aligned with market needs and business objectives.

• Proficiency in data analysis tools to measure campaign performance and evaluate the effectiveness of implemented strategies.

• Experience in digital marketing campaigns, content marketing management, and branding, focusing on creating communication strategies that ensure a strong and coherent presence across all channels.

• Experience managing owned channels (such as websites, blogs, social media), ensuring clear, consistent, and effective communication with customers.

🏝️ Benefits

• Competitive salary

• Annual bonus for achieving business objectives (equity or cash).

• Full-time remote work

• Health insurance

• Financial support for education

• World-class technologies and processes

• Additional days off beyond vacation

• Visual health bonus

• Emotional well-being support