Product Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assess Product Marketing deliverables such as messaging frameworks, launch briefs, sales presentations, battlecards, one-pagers, and enablement assets to guarantee consistency, accuracy, and a professional appearance.

• Uphold content standards pertaining to messaging, branding, structure, and formatting across various products and campaigns.

• Implement quality-control processes that ensure Product Marketing outputs are refined, cohesive, and aligned with organizational standards.

• Foster continuous enhancement of content review and approval workflows.

• Manage and oversee the Product Marketing repository, serving as the primary source for essential documentation.

• Define and uphold folder structures, naming conventions, version control practices, and document governance standards.

• Create and sustain templates, checklists, and best practices for standard Product Marketing deliverables.

• Encourage the adoption of documentation standards within the Product Marketing organization.

• Collaborate with Revenue Operations and Sales Enablement teams to create and manage enablement calendars that support product launches, releases, and messaging updates.

• Synchronize the timing of Product Marketing deliverables with enablement activities to ensure field readiness prior to customer-facing changes.

• Monitor enablement milestones, training completion, and stakeholder readiness.

• Assist in the effective delivery of learning modules, playbooks, webinars, and live enablement sessions.

• Work with Marketing Operations and Product Operations teams to ensure systems, workflows, and reporting structures accurately capture Product Marketing-related data.

• Define and uphold standards for vital Product Marketing inputs, including personas, use cases, messaging narratives, launch tiers, and market segments.

• Ensure Product Marketing data is consistently represented across CRM, marketing automation, enablement, and analytics platforms.

• Aid in developing reliable reporting frameworks that illustrate Product Marketing effectiveness and business impact.

• Establish and monitor key operational metrics, such as launch readiness, asset completion, enablement participation, milestone adherence, and execution quality.

• Create and maintain dashboards and reporting mechanisms that provide leadership with insight into progress, risks, and opportunities.

• Observe performance trends and proactively pinpoint areas needing attention or process enhancement.

• Deliver regular operational reviews and status reports to Product Marketing leadership.

• Construct and manage the Product Marketing operating calendar, which includes product launches, releases, campaigns, field events, and strategic initiatives.

• Facilitate routine cross-functional planning and alignment meetings with Product Management, Sales, Revenue Operations, Marketing, and Enablement teams.

• Identify and manage dependencies, risks, and scheduling conflicts across various initiatives.

• Ensure stakeholders are kept informed about key milestones and execution timelines.

• Define, document, and maintain standardized Product Marketing processes that encompass messaging development, content creation, launch execution, sales enablement, and release management.

• Develop and uphold playbooks, operating procedures, templates, and checklists that enhance consistency and scalability.

• Lead onboarding and training initiatives related to Product Marketing processes and standards.

• Continuously refine processes based on stakeholder feedback, lessons learned, and retrospective evaluations.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS Product Marketing, Marketing Operations, Revenue Operations, Go-to-Market Operations, or a similar field.

• Demonstrated experience managing complex cross-functional programs and operational initiatives.

• Strong project and program management capabilities, with the ability to coordinate numerous stakeholders and competing priorities.

• Experience with content management systems, enablement workflows, reporting tools, and operational processes.

• Exceptional attention to detail with a keen editorial eye for clarity, consistency, structure, and presentation quality.

• Ability to promote the adoption of processes, standards, and best practices without direct authority.

• Excellent written and verbal communication skills, capable of working effectively across both technical and business audiences.

• Strong organizational abilities and a proactive, execution-focused mindset.

• Experience supporting global product launches and large-scale go-to-market initiatives.

• Familiarity with CRM, marketing automation, sales enablement, and product analytics platforms.

• Experience in developing operational dashboards and executive-level reporting.

• Knowledge of product marketing frameworks, messaging development methodologies, and launch management practices.

• Experience working in a dynamic, matrixed B2B SaaS organization.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements to promote work-life balance.

• Collaborative and inclusive company culture.