Product Marketing Manager – Supplements, Wellness Products

📋 Description

• Develop and oversee go-to-market strategies for new products, product extensions, and feature launches.

• Convert product and business strategy into comprehensive marketing plans, messaging frameworks, and launch schedules.

• Collaborate with the SVP of Marketing to establish positioning, messaging, and launch narratives.

• Take ownership of cross-functional launch planning and coordination involving marketing, product, operations, and patient services.

• Manage launch timelines and ensure that marketing deliverables are synchronized with overall product and operational readiness.

• Coordinate tasks across marketing teams, including creative, brand, copy, lifecycle marketing, and digital marketing.

• Perform market analysis, competitive research, and gather customer insights to inform product positioning and growth prospects.

• Identify market opportunities and assist in translating insights into actionable product or messaging recommendations.

• Monitor launch performance and conduct post-launch evaluations, pinpointing opportunities to enhance messaging, positioning, or growth strategy.

• Aid in the assessment of new product ideas or business opportunities by grounding concepts in market research, data, and customer insights.

• Engage in discussions with founders and leadership regarding new initiatives to ensure key strategic decisions are transformed into actionable plans.

⛳️ Requirements

• 4-8+ years of experience in product marketing, go-to-market strategy, or growth marketing.

• Proven experience in launching physical consumer products (ecommerce, supplements, skincare, wellness, or consumer health is highly preferred).

• Background in high-growth startups or fast-paced environments.

• Strong cross-functional project management and organizational capabilities.

• Ability to distill complex product concepts into clear messaging and positioning.

• Proficient analytical thinking and familiarity with market research and performance analysis.

• Exceptional communication skills with the ability to collaborate across teams and various levels of leadership.

• Capacity to manage multiple launches and priorities concurrently.

• Strategic thinker who can integrate product, brand, and growth initiatives.

🏝️ Benefits

• Flexible hours with meetings scheduled in EST.

• Work from any location of your choice.

• Enjoy a fun and casual work environment.

• Participate in employee engagement activities and virtual gatherings.

• Join a diverse, global team! 🌍