Product Marketing Manager – RBP

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and enhance RBP messaging.

• Review current RBP messaging across various channels and assets to pinpoint gaps, inconsistencies, and areas for improvement.

• Manage the development and evolution of positioning, messaging, and value propositions for our core RBP products to aid in internal training, external materials, and product launches.

• Collaborate with the Product team on RBP launches to ensure messaging aligns with market needs as the product develops.

• Evaluate property manager and resident adoption and engagement; provide consultation to Product and UX for optimization.

• Work alongside the Partnerships team to guarantee coherent and consistent messaging across our RBP product partners.

• Create and maintain partner-facing materials that accurately reflect current positioning and reinforce the RBP value narrative.

• Partner with Enablement on messaging rollouts through presentations, one-pagers, battlecards, and product training resources.

• Gather feedback from internal teams and iterate as the product and pitch develop.

• Act as the PMM owner for RBP launches, overseeing the go-to-market bill of materials from kickoff through enablement delivery.

• Manage launch-critical assets such as the overview deck, positioning document, messaging document, one-pager, and battlecard; coordinate with Enablement, Content, and Creative on the assets they produce.

• Represent PMM in launch team meetings with Product, Enablement, Support, Legal, and RevOps, ensuring GTM workstreams remain on track and unimpeded.

• Monitor launch status, identify risks early, and escalate any blockers to the relevant executive sponsor.

• Conduct post-launch evaluations to assess messaging impact, sales adoption, and customer feedback, integrating findings into future launches.

• Lead ongoing competitive intelligence efforts, including tracking competitors, market trends, and customer challenges.

• Develop and maintain competitive resources (battlecards, win/loss analysis, positioning guides) that equip Sales and Customer Success to excel.

• Interview prospects, customers, and internal stakeholders to uncover messaging gaps and strategic opportunities.

• Transform insights into actionable recommendations and present them to cross-functional teams to foster alignment and proactive measures.

⛳️ Requirements

• 3–5 years of experience in product marketing, with B2B experience required and B2B2C experience considered a plus.

• Proven experience in refining and scaling product messaging across various teams and channels.

• Demonstrated ability in creating marketing materials such as web pages, explainer videos, sales decks, and email campaigns.

• Capacity to articulate technical concepts in straightforward terms for a non-technical audience.

• Highly organized and self-motivated; adept at transforming ambiguity into clear guidance that drives action and outcomes.

• Strong collaborator with cross-functional teams across Product, Sales, and Customer Success.

• Bonus: Experience in proptech, customer marketing, or customer enablement.

🏝️ Benefits

• Health First: Comprehensive Medical, Dental, Vision, Life Insurance, & 401K Plan.

• Flexibility: Open PTO and sick days for work-life balance.

• The Product: Our clients and customers are enthusiastic about using the world’s first Resident Experience Platform, which has received awards and 5-star reviews.

• Diverse, Inclusive Culture: We value employees from all backgrounds and promote an environment of openness and respect.

• Training: A dedicated team to support your career growth and help you reach your full potential.

• Growth: An opportunity to join a rapidly expanding startup that is pioneering an exciting category.