Product Marketing Manager, Radiotech

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take full ownership of funnel performance from start to finish: visit → quiz/onboarding → paywall → checkout → post-purchase upsells → app install → email lifecycle.

• Manage and report on CR2Pay and predicted LTV as key performance indicators. Create, launch, and analyze A/B tests based on product and user hypotheses rather than superficial tests.

• Customize and tailor funnels by user segment and intent.

• Oversee web funnel infrastructure across two web-builders (Web2Wave, Funnel Lab), coordinating technical implementation with front-end and back-end developers.

• Take charge of and continuously enhance email marketing communications (consent, lifecycle, win-back, and cancellation flows) in collaboration with the email marketing specialist.

• Work closely with creative producers on funnel creative and copy, and with UA on aligning landing pages and funnels with acquisition channels.

• Maintain and expand internal documentation (funnel logic, test history, checklists) in partnership with other Product Marketing Managers.

• Balance conversion rate and monetization improvements with product value and user trust — identify and dismiss “suspicious” or manipulative tactics.

⛳️ Requirements

• At least 2 years of experience in Product Marketing, Growth, or Conversion Rate Optimization (CRO) for web funnels or subscription products.

• A proven history of achieving measurable increases in core metrics (CR2Pay, LTV, ARPU) linked to specific, documented hypotheses — not just “conducted tests.”

• Practical experience with web funnel builders (Web2Wave, Funnel Fox, ClickFunnels, Unbounce, or similar) or equivalent no-code/low-code funnel infrastructure.

• Familiarity with A/B testing methodologies: hypothesis formulation, statistical significance, segmentation, and managing sequential/parallel tests.

• Experience with email and CRM lifecycle tools (Reteno or similar) — including consent flows, triggered sequences, win-back, and cancellation strategies.

• Comfortable collaborating directly with developers on funnel and checkout implementations (an API-level understanding is a plus but not required to write code).

• Strong proficiency in analytics and tracking tools: Amplitude, GA4, AppsFlyer, or similar.

• Hands-on experience utilizing AI coding assistants (Claude, ChatGPT, or similar) for building, debugging, or modifying funnel and landing page code, scripts, or automations.

• Proficient in English for effective communication with cross-functional and international teams.

🏝️ Benefits

• Remote-First Culture: Our team is diverse and extensive, mirroring our product portfolio. We offer a flexible working schedule, allowing you to work from anywhere in the world, whether remotely or at one of our corporate hubs.

• Coworking Compensation: We provide 100% reimbursement for coworking spaces in Ukraine (excluding Kyiv, where we have a cozy and autonomous hub) and 50% reimbursement for coworking spaces globally, ensuring that everyone has a comfortable and inspiring workspace.

• Free Office Lunches: To keep you energized and focused, we offer delicious free lunches for everyone working from our hubs, alleviating one concern during your productive workday.

• Public Holidays Policy: Gismart recognizes public holidays according to the Ukrainian or Polish holiday calendars. Employees in other locations are entitled to 12 public holidays annually.

• 100% Sick Leave Compensation.

• Mental and Physical Health: Gismart partially covers your medical insurance, sports activities, and therapy costs to support your well-being.

• Personal Equipment Policy: We will provide all necessary equipment or cover maintenance costs for your own tools.

• Personal Learning and Development: We encourage your growth and will cover 70% of your professional development courses, as well as 100% of corporate English courses.

• Time-Off Policy: Each employee is entitled to 18 working days of paid vacation and 3 personal days per year, with an additional day added for every year at Gismart.

• Corporate Events: Although we are remote-first, we enjoy meeting in person. Whenever possible, we organize corporate events and team-building activities across all Gismart hubs.