Product Marketing Manager – Medspa, New Frontiers

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the industry narrative for the Medspa sector.

• Based on extensive research, customer insights, and continuous market analysis, you will craft and uphold Boulevard's industry narrative for the Medspa market.

• Serve as an internal Subject Matter Expert (SME) on clinical and aesthetic trends, regulatory dynamics, and the future direction of the industry.

• Provide and disseminate regular reports on the Medspa industry, enhancing internal knowledge and ensuring the company stays informed about the latest trends, movements, and forecasts.

• Lead customer feedback initiatives and win/loss analysis.

• Utilize research from the Competitive Intelligence team to maintain a thorough and current understanding of our positioning relative to direct and adjacent competitors in each vertical.

• Create and manage our internal toolkit for the Medspa vertical, which includes unique positioning, messaging frameworks, Ideal Customer Profile (ICP) definitions, and guidance on target accounts.

• Identify key sub-segments within each vertical and shape Boulevard's go-to-market strategy for each.

• Collaborate with Sales, Growth Marketing, and Brand teams to design and implement vertical-specific go-to-market strategies that address market nuances, build pipelines, and enhance conversion rates.

• Guide product direction by providing your R&D Product Marketing Manager (PMM) colleagues with in-depth vertical insights on roadmap priorities and sequencing needed to succeed in each market.

• Contribute vertical-specific insights to Boulevard's pricing and packaging strategies: understanding which bundles are appealing, what features operators anticipate, and their willingness to pay.

• Work alongside the Strategy team to identify, evaluate, and test adjacent vertical opportunities where Boulevard could excel.

• Build a strong case for entering new markets with a comprehensive view of Total Addressable Market (TAM), buyer needs, competitive dynamics, and the necessary product investments.

• Collaborate with leadership to translate validated opportunities into a focused go-to-market approach.

⛳️ Requirements

• 3–5 years of experience in product marketing, industry marketing, or a closely related strategic go-to-market role within a B2B SaaS company.

• A natural researcher: you excel at conducting win/loss interviews, synthesizing customer discussions, and interpreting market indicators.

• A proven history of developing and owning a market perspective, rather than merely executing a pre-existing one.

• You view AI as a powerful tool: you are well-versed in the latest technologies and actively leverage them to streamline timelines, enhance your thought process, and unlock potential for yourself and your teams.

• Strong and precise communication skills, with the ability to convey a clear narrative.

• An analytical mindset capable of interpreting data, testing hypotheses, and utilizing insights to inform strategy and messaging.

• Demonstrated ability to equip Sales and Success teams with effective, practical content and training.

• Comfortable navigating ambiguity and building from the ground up; you can transform a vague problem space into a clear perspective, plan, and set of deliverables.

🏝️ Benefits

• 401(k) matching along with dental, medical, vision, and life insurance.

• Flexible vacation day policy.

• Fully remote work arrangement with a monthly work-from-home stipend.

• Family planning resources and specialized support programs.

• Equity: join at the ground level and grow with Boulevard.

• Boulevard Bucks Learning and Development program that allows employees to explore businesses in the markets we serve.