Product Marketing Manager II – GTM Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Partner Launch Operations: Create and uphold standardized launch playbooks and intake workflows that can scale with the expanding partner ecosystem.

• Go-to-Market: Design and implement go-to-market strategies for partner and buyer GTM Strategists, ensuring that launches transition from planning to market efficiently and consistently.

• Market Research and Intelligence: Perform TAM, SAM, and SOM research for partner and buyer solutions to guide GTM strategy and ICP development, while aiding in the collection of competitive intelligence across the partner and buyer landscape and synthesizing results into actionable insights for GTM Strategists and leadership.

• Cross-Functional Collaboration: Act as the main execution resource for the Buyer and Partner GTM Strategists, converting strategic priorities into organized deliverables while ensuring cross-functional alignment on messaging, positioning, and objectives across Sales, Enablement, Onboarding, Operations, and Partner teams through active involvement in planning sessions and field meetings.

• Sales and Partner Enablement: Equip sales teams with up-to-date, accessible, and field-tested tools, training, and materials essential for effective selling, continuously updated with real feedback from weekly meetings, field calls, and partner onboarding sessions.

• Reporting and KPI Tracking: Oversee reporting and data analysis across partner and buyer GTM workstreams, developing and maintaining dashboards that monitor KPIs such as content adoption, launch performance, win rates, and enablement usage, while highlighting trends and insights that inform PMM recommendations and strategic adaptations for GTM Strategists and leadership.

⛳️ Requirements

• Education: Bachelor’s degree in business, marketing, or a related discipline.

• Experience: A minimum of 3 years in product marketing or partner and channel marketing, ideally within the Fintech, SaaS, or a rapidly growing technology setting. Experience with AP automation or financial software is advantageous.

• Research and Analytical Skills: Proficient in conducting TAM, SAM, and SOM research, synthesizing competitive intelligence, and converting data and market insights into clear, actionable recommendations.

• Communication: An effective storyteller and communicator capable of simplifying complex topics, customizing messaging for diverse B2B audiences, and producing clear, concise written outputs including enablement content and research summaries.

• Execution: A self-motivated individual with a proven track record of planning, leading, and executing multifaceted projects independently.

• Operational Excellence: A highly organized self-starter with a demonstrated ability to develop, manage, and scale programs and processes across multiple concurrent workstreams without sacrificing attention to detail or quality of delivery.

• Collaboration: A team-oriented professional passionate about collaborating across functions and assisting others in achieving success.

🏝️ Benefits

• 18 days PTO*

• 11 Holidays (8 company recognized & 3 floating holidays)

• 16 hours per year of paid Volunteer Time Off (VTO)

• Competitive Healthcare

• High Deductible Health Plan Option with $0 monthly premium for teammate-only coverage

• 100% AvidXchange paid Dental Base Plan Coverage

• 100% AvidXchange paid Life Insurance

• 100% AvidXchange paid Long-Term Disability

• 100% AvidXchange paid Short-Term Disability

• Employee Assistance Program (EAP) - Offers counseling services, legal and financial consultations, and health advocacy for teammates and their eligible dependents

• Onsite Health Clinic with Atrium Health - accessible to teammates and their eligible dependents

• 401(k) Match: 100% match on the first 3% of your salary, plus a 50% match on the next 2%

• Parental Leave: 8 weeks fully paid by AvidXchange**

• Discounts on Pet, Home, and Auto insurance

• WeeCare Childcare Service: assists teammates in finding affordable daycare, childcare, and tutors at 40% lower rates than traditional daycare centers

• Perks at Work: free discount program that enables teammates to save on electronics, movie tickets, car purchases, vacations, and more

• Onsite gym fitness center, yoga studio, and basketball court

• Tuition Reimbursement up to the federal maximum of $5,250***

• Hybrid Workplace Flexibility

• Free parking