Product Marketing Manager – Growth & Adoption

This is a fully remote position, open to applicants in Finland.

📋 Description

• Take ownership of product adoption across various markets and segments, concentrating on fostering new customer growth, expansion, and retention.

• Develop strategies for pricing, packaging, and bundling that minimize friction to value and establish clear upgrade paths for different products and customer segments.

• Define and refine positioning and value propositions that resonate with various Ideal Customer Profiles (ICPs) and markets.

• Convert customer and market insights into actionable strategies by utilizing win/loss data, product usage analytics, and research to enhance our go-to-market approach continuously.

• Collaborate closely with regional teams (Sales, Customer Success, Marketing) to grasp local dynamics such as willingness-to-pay, competition, and regulations, ensuring our strategy effectively reaches the market.

• Lead go-to-market initiatives, including product launches and pricing adjustments, managing messaging, enablement, and implementation.

• Work collaboratively with Product and Finance teams on monetization frameworks, market segmentation, and growth opportunities.

• Monitor performance and adapt rapidly, measuring impact across activation, adoption, expansion, and churn.

⛳️ Requirements

• Approximately 5+ years of experience in Product Marketing or Growth roles, with a focus on driving adoption and expansion.

• A proven track record of influencing growth through various levers including pricing, positioning, go-to-market strategies, and product-led initiatives.

• Experience in competitive B2B environments (e.g., fintech, payments, SaaS) where differentiation is challenging to achieve.

• Hands-on experience across multiple European markets, understanding the nuances across different countries and segments.

• Strong analytical skills: comfortable working with data, constructing business cases, and linking insights to actionable outcomes.

• Ability to influence cross-functional stakeholders (Product, Sales, Finance, regional teams) without the need for formal authority.

• Excellent communication skills: capable of simplifying complex concepts and aligning teams towards a common goal.

🏝️ Benefits

• An opportunity to work in a significant industry within a rapidly growing global company dedicated to transforming digital healthcare.

• Competitive salary and comprehensive benefits.

• Opportunities for learning and professional development.

• Access to essential tools that you will enjoy using.

• Regular company events and the chance to collaborate with talented colleagues from around the world.