Product Marketing Manager, Fresh Operations Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Acquire in-depth knowledge of Logile’s fresh operations management solutions and the retail challenges they address.

• Comprehend customer personas related to fresh operations, merchandising, inventory planning, store leadership, and corporate management.

• Monitor industry trends concerning freshness, shrinkage, product availability, and in-store production.

• Take ownership of messaging frameworks, positioning, and value propositions for designated capabilities.

• Identify and refine target market segments and buyer personas.

• Convert product capabilities into tangible business results, such as shrink reduction, enhanced availability, margin protection, and consistent execution.

• Spearhead go-to-market strategies for new product introductions and significant enhancements.

• Collaborate with Product Management on launch narratives, roadmap storytelling, pricing and packaging strategies, and market readiness.

• Implement go-to-market strategies across new retail verticals, sub-verticals, and geographical areas.

• Create launch plans and internal enablement resources for Sales, Solutions, and Customer teams.

• Develop and maintain sales enablement materials, including pitch decks, solution briefs, demonstration narratives, and competitive positioning.

• Work alongside Sales and Solution Consulting on intricate fresh-operations sales cycles.

• Partner with Content and Marketing on webinars, events, blogs, case studies, and thought leadership initiatives.

• Enhance integrated marketing campaigns with product narratives, use cases, and messaging tailored to specific audiences.

• Assess competitive offerings and provide insights for positioning, differentiation, and product strategy.

⛳️ Requirements

• A minimum of 3 years of B2B SaaS product marketing experience, managing marketing for a specific product, module, or capability within a broader portfolio.

• Prior exposure to retail operations, grocery, fresh foods, inventory management, retail supply chain, or store execution environments is highly preferred.

• Capability to adjust positioning and go-to-market strategies across various verticals, sub-verticals, and regions.

• Skill in crafting clear, outcome-focused messaging from complex operational concepts.

• Comfort in collaborating cross-functionally with Product, Sales, Marketing, and Customer Experience teams.

• Highly organized, self-driven, and focused on execution.

• Willingness to travel occasionally for customer meetings and industry events.

• Understanding of retail operations and fresh food sectors.

• Strong cross-functional collaboration skills.

• Experience in grocery or convenience retail is preferred.

• Knowledge of supply chain management is desirable.

• Experience with integrated marketing campaigns is preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Engaging and inclusive company culture.