Product Marketing Manager, Exposure Management

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take ownership of and enhance the positioning, messaging, and narrative for the Internet Exposure portfolio.

• Convert product and competitive insights into straightforward, actionable stories for Sales, Marketing, and clients.

• Spearhead go-to-market strategies and launches, boosting awareness and generating pipeline.

• Collaborate with Demand Marketing to transform core narratives into effective campaigns and programs.

• Equip Sales with presentations, battlecards, and conversation guides that enhance win rates.

• Interact directly with customers and field teams:

• Present at webinars, events, and briefings.

• Assist in high-level demonstrations and sales discussions.

• Collect and utilize customer and field feedback to continuously improve messaging.

• Ensure narrative consistency across all content, campaigns, sales, and communications, providing a cohesive story for all customer interactions.

• Work in partnership with cross-functional teams (Product, Sales, PR, Content) to identify and concentrate on the most impactful messaging opportunities.

⛳️ Requirements

• Over 5 years of experience in product marketing, product management, solutions engineering, or similar roles.

• A background in cybersecurity is highly preferred, especially in Exposure Management, Attack Surface Management (ASM), cyber risk, or related security sectors.

• Demonstrated capability to develop clear and persuasive messaging for intricate technical products.

• Proven experience collaborating closely with Sales and field teams, with a solid grasp of enterprise buying processes.

• Comfortable delivering presentations to both technical and executive audiences.

• Capable of engaging in technical discussions (credible, not an SE).

• Strong comprehension of competitive positioning and the dynamics of the cybersecurity market.

• Exhibits curiosity, a desire to learn, and sound judgment in the application of AI.

🏝️ Benefits

• Equity opportunities.

• Health, dental, and vision insurance coverage.

• Retirement plan with company contribution.

• Parental leave benefits.

• Mental health and wellness programs.

• Flexible paid time off (PTO).

• Professional development stipend.

• Sales incentive compensation for most sales roles.

• Annual bonus plan available for eligible non-sales roles.