Product Marketing Manager – Entertainment, Growth Acquisition

This is a fully remote position, open to applicants in Texas.

📋 Description

• Assist in the creation of growth marketing strategies for our genre-specific live TV and streaming packages, leveraging customer insights, performance metrics, competitive analysis, and market trends.

• Evaluate campaign performance and pinpoint opportunities to enhance acquisition, efficiency, and overall business outcomes.

• Perform competitive analysis and consolidate findings into actionable recommendations.

• Collaborate closely with cross-functional teams, including Media, Product Marketing, Digital (.com), Partner Marketing, Social, Analytics, and Product to execute campaigns effectively.

• Create presentations, recommendations, and strategic narratives for stakeholders and leadership.

• Manage the execution of campaigns and partnerships from initial conception to final delivery.

• Track campaign performance and proactively suggest optimizations based on insights gained.

• Assist in coordinating marketing initiatives across various workstreams while ensuring projects remain on schedule.

• Possess knowledge of the Connected TV ecosystem, including OEMs and streaming platforms, and their impact on customer acquisition, content discovery, merchandising, and growth marketing opportunities.

• Be willing to engage actively with the team wherever necessary, whether it involves strategy development, data analysis, presentation creation, or facilitating execution to advance initiatives.

⛳️ Requirements

• Bachelor’s degree.

• 5–7 years of relevant experience.

• Proficiency in creating presentations using Microsoft PowerPoint and executing end-to-end campaigns with Salesforce Marketing Cloud and other paid marketing platforms.

• Experience collaborating with cross-functional teams.

• Familiarity with SharePoint and Microsoft tools.

• Background in supporting subscription, direct-to-consumer, or digital growth businesses.

• Knowledge of performance marketing metrics and acquisition funnels.

• Understanding of media planning, customer segmentation, testing, and optimization frameworks.

• Located in the Pacific Time Zone, though candidates from other time zones will also be considered.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and career advancement.

• Flexible work environment with options for remote work.

• Generous paid time off and holiday policies.