Product Marketing Manager – Enterprise Partner

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in developing advisor-focused enablement and marketing strategies for enterprise partner programs.

• Aid in the creation of partner-specific campaigns, materials, presentations, and engagement frameworks.

• Support initiatives aimed at growth related to enterprise relationships, uncovering opportunities to enhance advisor adoption and platform usage.

• Implement campaigns and programs designed to boost advisor engagement, adoption, and retention.

• Customize positioning, messaging, and experiences to align with the workflows, segmentation, and advisor models of enterprise partners.

• Collaborate with Product Marketing and Enablement teams to facilitate advisor education initiatives.

• Monitor campaign performance and assist in measurement and optimization efforts based on insights gained.

• Serve as a strategic marketing partner to Enterprise Relationship Managers.

• Provide leadership support for high-priority partner initiatives, presentations, and growth opportunities.

• Convert product launches, platform improvements, and operational changes into clear and actionable communications for partners.

• Collaborate with Product, Operations, Launch PMMs, and Relationship teams to execute initiatives effectively.

• Ensure that enterprise feedback is integrated into product marketing and broader strategic efforts.

• Support cross-functional projects aimed at enhancing advisor experience, onboarding, and engagement.

• Aggregate feedback from enterprise partners and advisor interactions.

• Identify patterns, challenges, and opportunities for engagement.

• Adjust messaging and activation strategies based on insights from the field.

• Utilize AI to improve the effectiveness and scalability of enterprise marketing and enablement efforts.

• Leverage AI-driven insights to discern advisor engagement patterns, segmentation opportunities, and growth signals.

• Implement personalization strategies across partner communications and campaigns.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).

• 3-5 years of experience in product marketing, partner marketing, or B2B marketing (preferably in financial services or wealth management).

• Experience in supporting enterprise partner or institutional marketing initiatives.

• Excellent written and verbal communication skills, capable of influencing senior stakeholders and adapting messaging for various audiences.

• Proven track record of translating complex products, platforms, and concepts into clear and compelling narratives and scalable programs.

• Experience collaborating on cross-functional initiatives across Product, Sales, Relationship Management, and Operations.

• Strong analytical and strategic thinking abilities, with experience using data to guide decisions and optimize performance.

• Experience in defining and measuring campaign effectiveness, advisor engagement, and adoption metrics.

• Familiarity with AI tools and marketing technologies is preferred.

🏝️ Benefits

• Ren is an equal employment opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.