Product Marketing Manager, Enterprise Marketing

📋 Description

• Take ownership of the pod-level go-to-market (GTM) strategy and execution for new features and enhancements related to invoicing, billing, payment experiences, and expense/procurement integrations.

• Define and refine the positioning and messaging for our administrative financial workflows, effectively communicating their value to enterprise administrators, finance, and procurement stakeholders.

• Conduct competitive intelligence and differentiation analysis: maintain an ongoing assessment of how key market competitors manage admin portals, invoicing, expense integrations, and procurement; and translate those insights into clear differentiation strategies, objection handling tactics, and roadmap contributions for leadership and cross-functional teams.

• Collaborate on product-led growth initiatives alongside Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns aimed at driving adoption and expansion.

• Work with Product and Design to influence roadmap priorities based on customer, market, and data-driven insights.

• Equip customer-facing teams (Sales, Customer Success, Support) with playbooks, talk tracks, battlecards, Sales decks, and training materials to enhance their confidence in positioning and selling our administrative financial workflows.

• Measure and report on the impact of your launches, campaigns, and product-led growth initiatives, utilizing data to iterate on GTM plans and enhance activation, usage, and retention.

• Serve as the voice of the customer: analyze customer interviews, research, win/loss evaluations, and feedback to represent enterprise needs back to Product and GTM stakeholders. Leverage these insights to influence roadmap priorities and refine messaging and enablement strategies.

⛳️ Requirements

• Minimum of 5 years of B2B product marketing experience, particularly in building and scaling repeatable GTM processes for complex product or feature launches.

• A proven history of developing positioning and go-to-market strategies targeted at corporate and enterprise audiences.

• Experience in transforming Admin and workflow capabilities into sales-ready solutions by clearly defining problems addressed, identifying target audiences, and illustrating how offerings integrate into broader enterprise solutions.

• Demonstrated experience in owning the GTM process for a product, covering positioning, launch planning, adoption, and ongoing optimization.

• Practical experience in creating sales enablement materials, including but not limited to: talk tracks, value propositions, discovery questions, objection-handling strategies, ROI framing, and maintaining useful decks, one-pagers, playbooks, battlecards, and email templates.

• Experience in competitive intelligence and differentiation within the B2B software space.

• Comfort with product-led growth strategies (e.g., in-product onboarding, prompts, experiments) alongside more traditional sales-led approaches.

• Strong ability to collaborate cross-functionally with Marketing, Sales, Customer Success, Demand Generation, and Product teams to drive alignment and execute shared GTM strategies.

• A blend of creative storytelling and analytical thinking, coupled with a proactive ownership mindset and the ability to operate independently in ambiguous and evolving environments.

• Willingness to travel up to 5 days per quarter for Together Weeks, team gatherings, and other events, as needed.

🏝️ Benefits

• Competitive salary in the market

• Stock options that you’ll help to increase in value

• 12 paid holidays

• Flexible paid time off (PTO)

• 401K plan with ezCater matching

• Health, dental, and flexible spending accounts (FSA)

• Long-term disability insurance

• Resources for mental health and family planning

• Remote-hybrid work options from our fantastic Boston office, your home, or a combination of both

• Significant responsibility and autonomy

• An amazing team of colleagues

• Employee meal program (and many other perks) when you’re in our office