Product Marketing Manager, Enterprise Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of the pod-level go-to-market (GTM) strategy and execution for new features and enhancements related to invoicing, billing, payment experiences, and expense/procurement integrations.

• Define and refine the positioning and messaging for our administrative financial workflows, effectively communicating the value to enterprise administrators, finance, and procurement stakeholders.

• Maintain competitive intelligence and differentiation by keeping an up-to-date perspective on how key market competitors manage admin portals, invoicing, expense integrations, and procurement; translate these insights into clear differentiation, objection handling, and input for the roadmap for leadership and cross-functional teams.

• Support product-led growth initiatives in collaboration with Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns aimed at driving adoption and expansion.

• Collaborate with Product and Design to influence roadmap priorities through customer, market, and data-driven insights.

• Equip customer-facing teams (Sales, Customer Success, Support) with playbooks, talk tracks, battlecards, sales decks, and training to confidently position and sell our administrative financial workflows.

• Measure and report the impact of your launches/campaigns and product-led growth initiatives, using data to iterate on GTM strategies and enhance activation, usage, and retention.

• Serve as the voice of the customer: analyze customer interviews and research, win/loss analysis, and customer feedback to represent enterprise needs back to Product and GTM stakeholders. Utilize these insights to influence roadmap priorities and refine messaging and enablement.

⛳️ Requirements

• A minimum of 5 years of B2B product marketing experience, including the development and scaling of repeatable GTM processes for complex product/feature launches.

• A proven track record of formulating positioning and go-to-market strategies for corporate and enterprise audiences.

• Experience in transforming admin/workflow capabilities into sales-ready solutions by clearly articulating the problems solved, target audiences, and how offerings integrate into broader enterprise solutions.

• Demonstrated experience managing GTM for a product, from positioning and launch planning to adoption and ongoing optimization.

• Practical experience creating sales enablement materials, including but not limited to: talk tracks, value propositions, discovery questions, objection handling, ROI framing, and maintaining decks, one-pagers, plays, battlecards, and email templates that are actively utilized by sales.

• Experience in competitive intelligence and differentiation in B2B software.

• Comfort with product-led growth strategies (e.g., in-product onboarding, prompts, experiments) alongside traditional sales-led approaches.

• Strong ability to collaborate cross-functionally with Marketing, Sales, Customer Success, Demand Generation, and Product to drive alignment and execute shared GTM strategies.

• A combination of a creative storyteller and analytical thinker, possessing a “figure it out” ownership mindset and the ability to work independently in ambiguous and evolving environments.

• Willingness to travel up to 5 days per quarter for Together Weeks, team gatherings, and other events, as applicable.

🏝️ Benefits

• Competitive salary in line with market standards

• Stock options with significant potential

• 12 paid holidays

• Flexible paid time off (PTO)

• 401K plan with ezCater match

• Health, dental, and flexible spending account (FSA)

• Long-term disability insurance

• Resources for mental health and family planning

• Option for remote-hybrid work from our vibrant Boston office, your home, or a combination of both

• A high level of responsibility and autonomy

• Fantastic co-workers

• Employee meal program (among many other perks) when working from the office