Product Marketing Manager – Consumer Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and enhance onboarding experiences to engage new users and boost early retention and engagement.

• Develop segmentation frameworks for users who are at risk or have lapsed.

• Craft personalized reacquisition journeys based on previous behavior and relevant interests.

• Oversee content strategy for consumer campaigns and optimize material for AEO/GEO discoverability.

• Direct mid-funnel marketing efforts to attract new Services users through off-platform channels.

• Implement targeted engagement strategies for Services and RFN users across growth channels.

• Plan, execute, and refine growth experiments utilizing A/B testing, segmentation, and analytics.

• Evaluate campaign performance and adjust strategies to enhance efficiency.

• Collaborate with Marketing Technology and Operations teams to develop marketing capabilities, behavioral signals, and channel optimizations.

• Manage priorities, solve problems, multitask, and work independently in a fast-paced environment.

• Utilize AI tools and emerging technologies to enhance consumer insights, marketing strategies, and campaign effectiveness.

• Work collaboratively with Growth Science, Creative Design, Marketing Technology, Product, Marketing Operations, and other teams.

⛳️ Requirements

• 5–8 years of experience in growth marketing, lifecycle marketing, or similar fields.

• Demonstrated expertise in creating and optimizing onboarding and lifecycle programs across owned channels, such as email, push notifications, and in-product messaging.

• Direct experience in developing measurable winback or re-engagement strategies.

• Familiarity with content strategy, UGC integration, and content creation for social media, lifecycle, or SEO/AEO channels.

• Practical experience with marketing platforms for executing campaigns, audience segmentation, and analyzing behavioral signals.

• Strong analytical and strategic thinking abilities.

• Capability to assess campaign performance, derive data-driven insights, and apply them for execution and optimization.

• Experience with paid acquisition or performance marketing teams is a plus.

• Ability to track performance across a diverse range of campaigns.

• Excellent organizational, project management, cross-functional collaboration, and prioritization skills.

• Strong communication skills, including the ability to present complex concepts clearly to executive audiences.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• Experience with or a strong enthusiasm for applying AI solutions in growth marketing.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage effective from the first day.

• 15 days of paid time off (PTO), increasing with 2 or more years of service.

• 12 paid holidays plus one floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Work from home reimbursement.

• Flexible spending account.

• 401(k) retirement savings plan.

• Employee stock purchase plan.

• Potential for bonuses.

• Comprehensive benefits package.