Product Marketing Manager, Consumer Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and enhance onboarding experiences to support new users and boost initial engagement and retention.

• Develop segmentation frameworks for users at risk of disengagement and those who have lapsed.

• Craft personalized reacquisition strategies tailored to previous behaviors and vertical interests.

• Direct the content strategy for consumer campaigns and refine content for AEO/GEO visibility.

• Spearhead mid-funnel marketing efforts to attract new Services users through off-platform avenues.

• Implement targeted engagement tactics for Services and RFN users across key growth channels.

• Design, execute, and refine growth experiments employing A/B testing, segmentation, and analytics.

• Evaluate campaign performance and adjust strategies to enhance efficiency.

• Collaborate with Marketing Technology and Operations teams to develop marketing capabilities, behavioral signals, and channel optimizations.

• Utilize AI tools and cutting-edge technologies to amplify consumer insights, marketing strategies, and campaign effectiveness.

⛳️ Requirements

• 5–8 years of experience in growth marketing, lifecycle marketing, or similar positions.

• Demonstrated experience in developing and refining onboarding and lifecycle programs across owned channels such as email, push notifications, and in-product messaging.

• Direct involvement in crafting winback or re-engagement strategies that achieved measurable reactivation.

• Knowledge of content strategy, UGC integration, and content creation for social media, lifecycle, or SEO/AEO channels.

• Practical experience with marketing platforms for executing campaigns, audience segmentation, and behavioral signals.

• Strong analytical and strategic thinking capabilities.

• Proficient in analyzing campaign performance, deriving insights from data, and applying them to execution and optimization.

• Experience collaborating with paid acquisition or performance marketing teams is a plus.

• Capacity to monitor performance across a diverse portfolio of campaigns and optimize continuously.

• Exceptional organizational, project management, cross-functional collaboration, and prioritization skills.

• Excellent communication skills, including the ability to summarize complex concepts for executive audiences.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• Experience with or a strong enthusiasm for implementing AI solutions in growth marketing.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage.

• 15 days of paid time off, increasing with over 2 years of service.

• 12 paid holidays plus one floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness allowance.

• Reimbursement for work-from-home expenses.

• Flexible spending account options.

• 401(k) retirement savings plan.

• Employee stock purchase plan.

• Potential for bonuses and additional benefits.

• Reasonable accommodations available for individuals with disabilities during the job application process.