Product Marketing Manager, Competitive Intelligence

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and establish unique positioning for products and solutions tailored to marketing, product, and data stakeholders.

• Oversee collaborative launches and campaigns involving marketing, sales, and product teams.

• Perform user research to uncover market opportunities for Hightouch products.

• Create, update, and enhance website messaging, customer case studies, and materials for sales enablement.

• Assist internal teams and product advocates in formulating customer-value-focused messaging and sequences.

• Represent Hightouch at external events, customer interactions, and webinars.

• Manage the competitive intelligence program comprehensively and deliver up-to-date market insights to field teams.

• Integrate competitive insights into product and roadmap strategies.

• Design campaigns that highlight Hightouch’s competitive strengths.

⛳️ Requirements

• 4-6 years of experience in competitive intelligence, product marketing, or market research, preferably in B2B SaaS.

• Strong skills in both primary and secondary research, including win/loss interviews, analyst reports, public filings, review platforms, and pricing pages.

• Ability to distill complex and conflicting information into a coherent perspective.

• Experience in creating and managing structured frameworks such as battlecards, comparison matrices, and positioning maps.

• Proven history of producing sales and marketing materials, including battlecards, competitive presentations, and objection-handling guides.

• Skilled at translating intricate, technology-heavy subjects into clear and engaging narratives.

• Exceptional written and verbal communication abilities.

• Experience collaborating closely with sales, product, and marketing teams.

• Understanding of sales cycles and the needs of sales representatives.

• Familiarity with data infrastructure, CDPs, MarTech, or related technical B2B sectors.

• High level of ownership and capability to establish a new function from the ground up.

• E-Verify eligibility to work in the U.S. will be confirmed after hiring.

🏝️ Benefits

• Meaningful equity compensation in the form of ISO options.

• Early exercise option available.

• 10-year exercise window following termination.

• Remote-first work policy.