Product Marketing Manager, Checkout

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Create positioning and messaging tailored to specific segments — Develop the value proposition and messaging framework for Checkout across key segments and customer types.

• Lead go-to-market strategies for both sold and self-service models — Oversee the complete GTM process for Checkout's priority segments, incorporating both sales-assisted and self-serve acquisition. Convert segment strategies into campaigns, content, and programs that enhance adoption.

• Develop sales enablement materials — Produce decks, one-pagers, competitive battlecards, and objection-handling guides to empower sales teams in promoting Checkout to their clients.

• Implement self-service go-to-market initiatives — Collaborate with Growth, Web, and Developer Experience teams to enhance self-service Checkout adoption through targeted content, resources for developers, in-product messaging, and optimization of conversion.

• Maintain competitive insights — Keep an up-to-date and actionable understanding of the checkout competitive landscape and use that knowledge to create differentiated positioning and sales tools.

• Assist with product launches — Collaborate with the Product team to strategize and promote Checkout launches, from defining the narrative and target audience to asset creation and measuring outcomes post-launch.

• Collaborate with demand generation and campaigns — Partner with the Demand Generation team to translate Checkout positioning into segment-focused campaigns that build pipeline and accelerate adoption.

⛳️ Requirements

• Over 5 years of experience in product marketing or growth marketing within a technology firm.

• Exceptional verbal and written communication abilities, with a track record of translating technical features into benefits for a technical audience.

• Proven experience in collaborating across product, sales, and growth teams to achieve business results.

🏝️ Benefits

• Competitive salary

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Opportunities for professional development