Product Marketing Manager – B2B

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Conduct market research and perform competitive analysis.

• Analyze market trends, the competitive landscape, and customer needs to support Product Marketing initiatives.

• Gather and organize information from Product Management, Sales, and Delivery teams to ensure the relevance of marketing materials.

• Monitor competitor communications and assist in the preparation of battle cards and competitive analysis materials.

• Help translate product functionalities into clear customer benefits and compelling value propositions.

• Participate in the creation and updating of value propositions for specific products or segments.

• Support the development of Buyer Personas based on research and collected information.

• Create and update sales support materials: one-pagers, FAQs, and responses to customer objections.

• Assist in preparing presentations, business decks, and materials for internal use.

• Ensure that materials align with approved positioning and go through the necessary approval processes before use.

• Take part in the creation of marketing materials for the launch of new products and features.

• Coordinate the preparation of essential GTM materials, monitor deadlines, and communicate potential risks or gaps.

• Assist in preparing responses to RFPs by gathering relevant materials regarding product positioning and key benefits.

• Maintain the relevance of the marketing materials library and document version control.

• Track key performance indicators of marketing campaigns and content, highlighting trends and deviations to the team.

• Process stakeholder feedback and continuously improve materials in a timely manner.

⛳️ Requirements

• Minimum of 1 year of experience in B2B marketing (SaaS, MarTech, IT products and services).

• English proficiency at the Upper-Intermediate level.

• Understanding of the fundamentals of Product Marketing or experience supporting sales teams (internships or educational projects are also considered).

• Basic understanding of the B2B sales process and principles for defining the Ideal Customer Profile (ICP).

• Research skills: ability to find, analyze, and structure information from various sources.

• Structured thinking and the ability to logically present information.

• Attention to detail and a responsible approach to the quality of prepared materials.

• Skills in creating clear business content: briefs, one-pagers, FAQs, and other marketing materials.

• Openness to feedback and a willingness to enhance materials based on it.

• Understanding of marketing and product metrics (CTR, Conversion Rate, Open Rate) and the ability to interpret their results.

🏝️ Benefits

• Competitive compensation and regular salary reviews.

• Opportunities for professional and career growth.

• Paid vacation – 18 working days per year (20 working days after 2 years of employment).

• Sick leave without documentation – 4 working days per year.

• Documented sick leave – 20 working days per year.

• Family leave – 3 paid working days (in case of marriage, childbirth, or bereavement).

• Comprehensive health insurance (including a course of massages and physiotherapy).

• English language courses.

• Opportunities to participate in professional forums and conferences.

• Regular corporate events and team-building activities.

• Experienced team and a friendly atmosphere.

• Pleasant working environment: comfortable, fully equipped office and the possibility to work from home.