Product Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Assist in the development and execution of marketing initiatives aimed at enhancing awareness and driving sales for our AI platform.

• Establish strategy and develop a variety of go-to-market and sales enablement initiatives.

• Collaborate with our Marketing, Product Management, Sales, and Customer Success teams to design and implement global programs.

• Perform competitive analysis, conduct win/loss interviews, and execute SWOT analysis.

• Oversee go-to-market strategies for new product introductions (NPI).

• Develop training materials, battle cards, playbooks, and presentations.

• Formulate strategy and produce content for email campaigns, advertising, webinars, events, PR, and other initiatives.

• Engage in briefings and respond to inquiries.

⛳️ Requirements

• A minimum of 3 years of B2B product marketing experience in an AI or SaaS organization.

• Experience in an early-stage, rapidly growing startup is advantageous.

• Demonstrated success in leading product launches and managing GTM programs for B2B technology products, including messaging, packaging, naming, pricing, etc.

• Extensive background in digital marketing initiatives including paid search, SEO/AEO/GEO, webinars, email, social media, etc.

• Significant experience in selecting and utilizing marketing technology tools such as HubSpot, G2, Demand Base/6 Sense, Drift, Aligned, ChatGPT/Gemini/Claude, Google Analytics, Semrush, etc.

• Exceptional writing abilities with a portfolio that includes blog posts, ebooks, case studies, etc.

• Experience in developing presentation content and speaking at webinars and conferences.

• Familiarity with working with Forrester, Gartner, and other analysts.

• Proficiency in graphic and video editing software like Canva, Veed, CapCut.

• Comfortable in defining GTM strategies with a hands-on approach to implementation.

🏝️ Benefits

• Fully remote position.

• Office space available in Los Altos, California for residents of the San Francisco Bay Area.