Principal Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Product Launches & GTM Strategy: Take charge of product marketing for new solutions—collaborating early with Product, Marketing, and Sales teams to develop compelling messaging, positioning, and launch strategies that drive growth.

• Sales Enablement & Commercial Strategy: Direct product marketing efforts for the commercial segment, providing sales with essential collateral, insights, and training to boost revenue.

• Competitive Intelligence: Keep track of the competitive landscape, including product developments, pricing, and messaging. Transform insights into strategic recommendations for Sales and Product teams.

• Messaging & Positioning: Develop unique messaging that resonates with target audiences and aligns with our overall go-to-market and expansion strategies.

• Customer & Market Research: Perform and synthesize primary research to collect customer insights, pinpoint pain points, and guide product and marketing strategies.

• Content & Collateral Development: Create impactful sales materials—such as presentations, one-pagers, battlecards, and playbooks—that facilitate pipeline generation and accelerate deal velocity.

• Cross-Functional Collaboration: Collaborate across teams to synchronize on GTM priorities and ensure consistent execution from product ideation through launch and beyond.

• Evangelism: Act as an advocate for our voice of the customer within our internal teams and serve as a CaptivateIQ and industry expert to our prospects and customers.

⛳️ Requirements

• 7+ years of experience in B2B SaaS product marketing and 8–10 years of overall professional experience.

• Proven experience in launching new products and driving GTM strategy.

• History of close collaboration with Product Management, Marketing, and Sales teams.

• Profound understanding of competitive intelligence and its application in differentiating and winning deals.

• Outstanding storytelling and communication skills—you can simplify complex concepts into engaging, easily understandable messaging.

• Proven track record of partnering with Sales and Marketing teams to enhance pipeline and revenue.

• Data-driven approach, with the capability to measure success and iterate accordingly.

• Self-motivated, resourceful, and eager to go above and beyond to support team success.

🏝️ Benefits

• Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all full-time employees, with approximately 75% coverage for dependents.

• Flexible Time Off: Enjoy flexible vacation days along with quarterly mental health days to ensure you have time to recharge.

• Annual Stipends: Access dedicated funds for your professional development and caretaking needs.

• Work Anniversary Bonuses: Receive annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team, which increase with your tenure.

• Retirement Savings (US-Only): Participate in a 401(k) plan to help you invest in and secure your future.

• Premium Tools: Utilize the latest Apple hardware to enhance your productivity.

• Inclusive Community: Engage with active Employee Resource Groups (ERGs) that honor shared identities and support our DEI goals by fostering an environment where diverse talent can thrive.