Product Marketing Manager

📋 Description

• Create and implement integrated, customer-focused event marketing strategies that achieve athlete registration and revenue goals across a designated portfolio of North American events.

• Take ownership of athlete registration volume, revenue, and yield targets for a specific portfolio of North American events.

• Design and execute comprehensive, multi-channel marketing strategies that include CRM/email, paid media, social media, content creation, experiential marketing, grassroots initiatives, and partnerships.

• Develop and sustain a deep understanding of athlete behavior, regional market trends, and category dynamics to enhance targeting and messaging.

• Produce engaging, brand-aligned content that fosters acquisition, engagement, and retention throughout the athlete journey.

• Maintain brand consistency and quality across every marketing interaction.

• Collaborate closely with the CRM and Digital teams to strategize and implement segmentation, lifecycle, and automation strategies that enhance conversion rates and lifetime value.

• Evaluate registration data, funnel performance, and campaign KPIs to pinpoint risks, opportunities, and optimization strategies.

• Anticipate registration performance and proactively modify tactics to bridge gaps against targets.

• Develop strong in-market relationships with clubs, coaches, retailers, partners, and community stakeholders to encourage grassroots growth.

• Work together with Communications and Global Marketing teams to support media strategies, storytelling, and public relations execution.

• Oversee and manage assigned event marketing budgets, ensuring effective spending and strong return on investment.

• Present marketing performance, insights, and strategic plans to senior stakeholders in weekly, monthly, and quarterly meetings.

• Stay updated on event marketing, CRM, digital platforms, AI-enhanced marketing tools, and trends in the endurance sports industry.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• At least 3 years of progressive marketing experience, ideally within the realms of sports, live events, ticketing, or premium direct-to-consumer brands.

• Demonstrated success in managing end-to-end marketing campaigns with tangible commercial results.

• Experience in budget management, forecasting, and performance reporting.

• Strong strategic and analytical skills with the ability to convert data into actionable insights.

• Practical experience across CRM/email marketing, paid media, social media, content marketing, and experiential marketing.

• High comfort level with marketing technology stacks, including CRM platforms, analytics tools, and paid media platforms.

• Exceptional written and verbal communication skills.

• Strong project management abilities with the capacity to juggle multiple priorities in fast-paced settings.

• Familiarity with endurance sports and related communities is advantageous.

🏝️ Benefits

• Opportunity to travel 25% or more.

• Flexibility to work weekends and non-traditional hours.