Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Serve as the authority on our buyers, including their identities, purchasing behaviors, and essential buying criteria.

• Gain a deep understanding of the competitive landscape—become an expert on our competitors and their market positioning.

• Work alongside product management and marketing to create product positioning and messaging that aligns with the personalities of our target buyers.

• Comprehend and document our buyers' journey, detailing where they source information and the who, what, when, and why behind their decision-making processes.

• Implement improvements to our sales and marketing strategies based on your insights.

• Ensure consistency across all product and marketing channels throughout the client lifecycle.

• Formulate a marketing strategy for the products you oversee in collaboration with our marketing team, outlining key activities and budgets aimed at retaining existing customers and attracting new ones.

• Continuously evaluate the effectiveness of marketing initiatives supporting your products and communicate necessary changes to the business.

• Collaborate with Product to strategize the launches of new products and updates to existing offerings, managing the cross-functional execution of the plan.

• Act as the primary thought leader for the products you support externally, participating in speaking engagements and producing written content.

• Understand and assist our sales channels; educate them on the challenges we address for our buyers and users; create internal tools and external materials, and instruct them on their application and timing.

• Develop a thorough understanding of the platform and the value offered by Riskonnect’s integrated risk management solution.

• Maintain a robust feedback mechanism to influence the product roadmap.

• Establish measurable objectives, including product adoption rates and content engagement metrics.

• Communicate goals, processes, and success stories internally.

⛳️ Requirements

• A minimum of 3 years of experience in product marketing or a related field.

• Experience in SaaS marketing.

• Exceptional marketing writing skills.

• Proficiency in public speaking.

• A self-motivated individual capable of both collaborative and independent work.

• Ability to excel in a fast-paced environment.

• Strong project management capabilities.

• Experience with product launches.

• Background in risk management.

🏝️ Benefits

• Flexibility to work remotely.

• Opportunity to manage your own schedule.