Product Marketing Manager

📋 Description

• Perform comprehensive and ongoing market analysis to grasp industry trends, customer requirements, and the competitive environment.

• Execute user and buyer research to establish personas and ideal customer profiles.

• Act as the guardian of product messaging, converting technical product information into easily understandable and actionable external communications.

• Develop messaging frameworks tailored for various personas and use cases.

• Manage the complete go-to-market process for product launches, which includes coordinating cross-functional launch strategies, creating launch materials, and promoting awareness and adoption post-launch.

• Collaborate with our digital team to enhance the sales funnel for high-volume transactions by identifying obstacles, improving conversion rates, and facilitating scalable customer acquisition.

• Oversee the development of engaging internal and external materials, such as battlecards, product fact sheets, sales presentations, scripts, blog posts, and social media content.

• Work with Product, Academy, and Industry Consulting teams to enhance the onboarding experience, ensuring customers comprehend and engage with our full product suite from day one.

• Generate content that promotes product adoption and strengthens engagement throughout the customer lifecycle.

• Utilize customer feedback and behavioral data to pinpoint gaps in the onboarding process and suggest enhancements.

• Monitor campaign effectiveness, product adoption, engagement, and customer feedback through tools like Google Analytics, Salesforce, HubSpot, and Amplitude.

• Provide reports on key metrics and leverage data-driven insights to refine the product content strategy.

⛳️ Requirements

• Must be a permanent resident and authorized to work in Germany, France, or the United Kingdom.

• Demonstrated success in agile, fully remote, international settings with strong cross-cultural communication skills.

• Outstanding English writing and editing capabilities, with a knack for crafting clear and compelling messaging.

• Detail-oriented with excellent organizational and project management skills; you will be juggling multiple projects simultaneously.

• Strong stakeholder management and cross-functional communication abilities.

• Proficient in Google Analytics, Salesforce, HubSpot, and AI tools, including Claude and Gemini.

• Excellent research skills with the capability to synthesize customer, market, and competitive insights.

• An analytical approach to messaging and asset creation: comfortable employing both quantitative and qualitative data to identify successful strategies and potential opportunities.

• High tolerance for uncertainty and the capacity to work efficiently under pressure.

• A growth mindset, proactive attitude, and a genuine curiosity.

🏝️ Benefits

• Fully remote work opportunities from Germany, France, or the United Kingdom.

• Recognized as a Best Managed Company in Switzerland by Deloitte in both 2024 and 2025.

• Bi-annual company-wide trips (2023 in Armenia, 2025 in Switzerland, and more to follow!)

• Remote work with occasional international travel.

• High flexibility in work arrangements.

• Employee-focused culture.

• Innovative and collaborative team environment.

• Excellent working conditions.