Product Marketing Manager

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Formulate and implement the regional marketing strategy to enhance the growth of Pearson vocational qualifications.

• Convert global brand and product strategies into impactful regional marketing plans.

• Identify key markets, target audiences, and opportunities for growth.

• Manage the regional marketing budget and assess ROI for various initiatives.

• Design and execute integrated B2G and B2B marketing campaigns.

• Facilitate lead generation and pipeline development in collaboration with regional sales teams.

• Supervise digital marketing, content creation, events, public relations, and partner marketing efforts.

• Adapt messaging to connect with diverse cultural and market environments.

• Work closely with government relations, sales, product development, and partnership teams.

• Assist with significant tenders and strategic bids by providing compelling marketing materials.

• Cultivate strong relationships with regional partners, ministries, and educational stakeholders.

• Enhance Pearson’s standing as a frontrunner in vocational education and skills development.

• Maintain uniform brand messaging across all markets and channels.

• Create thought-leadership content and case studies that demonstrate impact.

• Leverage market data and analytics to shape strategies and refine campaigns.

• Monitor KPIs, including awareness, engagement, pipeline growth, and revenue contributions.

• Provide consistent reporting and insights to senior leadership.

⛳️ Requirements

• Extensive experience in senior marketing positions (preferably B2B or B2G).

• Demonstrated success in executing regional or international marketing strategies.

• Strong expertise in campaign planning, demand generation, and digital marketing.

• Experience working across various countries and cultures.

• Exceptional stakeholder management and collaborative skills.

• Data-driven approach with robust analytical abilities.

• Proficient in English (knowledge of Arabic or other European languages is an advantage).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working environment and work-life balance.

• Access to a comprehensive benefits package including health insurance.

• Engaging company culture that values diversity and inclusion.