Product Marketing Manager

📋 Description

• Assist in shaping and enhancing product messaging, positioning, and value propositions throughout the platform, ensuring that both buyers and their influencers comprehend "why Machinify" and "why now."

• Convert complex AI-driven capabilities into straightforward, defensible value propositions tailored for payer audiences, including executives, clinical teams, operations, and payment integrity.

• Collaborate with product, sales, and operations teams to integrate feedback into messaging and content.

• Aid in the creation of personas by collecting and synthesizing insights from customers, sales, and the market.

• Assist in mapping customer pain points and workflows throughout the payment integrity lifecycle.

• Contribute to video content development, which includes scripting, coordinating with subject matter experts, and collaborating with creative teams. Potential outputs may include product explainers, modules detailing "what it is/why it matters," release highlights, and narratives tailored to buyers that expedite understanding.

• Help in producing essential marketing materials such as product collateral, sales enablement documents, and concise content.

• Ensure that content aligns with the overarching product messaging and effectively conveys customer value.

• Assist in coordinating product launches in collaboration with Product Operations and Marketing.

• Aid in the development of launch materials, internal communications, and enablement resources.

• Support the execution of repeatable launch processes and the gathering of post-launch insights.

• Assist in creating and maintaining sales tools, including pitch decks, one-pagers, and competitive insights.

• Work closely with sales teams to identify common objections and areas for messaging enhancement.

• Contribute to training and enablement initiatives to support field teams.

⛳️ Requirements

• Proven experience in product marketing (or related go-to-market roles with significant messaging/content responsibilities), preferably within B2B SaaS and/or healthcare technology sectors.

• Demonstrated ability in supporting messaging, content development, or product launches in a cross-functional setting.

• Experience collaborating directly with product, operational, and sales teams.

• Builder Mentality: Motivated by creating initial versions of "great" and iterating rapidly based on insights.

• High Ownership, Low Ego: Willing to contribute wherever necessary, prioritizing truth over recognition and outcomes over appearances.

• Technical Fluency: Capable of engaging with product and data science teams to grasp what is real, what stands out, and what requires nuance, then translating that into impactful market messaging.

• Clarity Obsessed: Possesses a strong instinct for distilling complex concepts into clear language that facilitates decision-making and minimizes friction.

• Credible, Customer-Focused Storytelling: Balances ambition with accuracy, striving for defensible, trustworthy narratives within a high-stakes healthcare context.

• Comfort with Ambiguity: Thrives in a dynamic environment where priorities shift as Machinify expands its unified platform approach.

• Experience in building and scaling product marketing "from the ground up" is highly desirable.

• Passion for healthcare technology and a commitment to enhancing outcomes through smarter, more accurate systems.

🏝️ Benefits

• Equal Employment Opportunity at Machinify

• Employment at-will employer