Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the development and enhancement of product messaging, positioning, and value propositions across the platform, ensuring that buyers and their influencers comprehend “why Machinify” and “why now.”

• Convert complex AI-driven capabilities into straightforward and defensible value propositions tailored for payer audiences, including executives, clinical staff, operations, and payment integrity.

• Collaborate with product, sales, and operations teams to integrate feedback into messaging and content.

• Aid in the creation of personas by collecting and synthesizing insights from customers, sales, and the market.

• Assist in mapping customer pain points and workflows throughout the payment integrity lifecycle.

• Support the development of video content, which includes scripting, coordination with subject matter experts, and collaboration with creative teams. Possible outputs include product explainers, “what it is/why it matters” modules, release highlights, and buyer-specific narratives aimed at reducing time-to-understanding.

• Contribute to the development of essential marketing materials such as product collateral, sales enablement resources, and short-form content.

• Ensure that all content aligns with overarching product messaging and effectively communicates customer value.

• Assist in coordinating product launches alongside Product Operations and Marketing.

• Help craft launch materials, internal communications, and enablement resources.

• Support the execution of repeatable launch processes and capture post-launch insights.

• Aid in the creation and maintenance of sales tools, including pitch decks, one-pagers, and competitive insights.

• Collaborate with sales teams to identify common objections and areas for improvement in messaging.

• Contribute to training and enablement initiatives to support field teams.

⛳️ Requirements

• Proven experience in product marketing or related go-to-market roles with a strong emphasis on messaging and content ownership, preferably in B2B SaaS and/or healthcare technology sectors.

• Demonstrated background in supporting messaging, content creation, or product launches within a cross-functional setting.

• Experience working closely with product, operations, and sales teams.

• Builder Mentality: Motivated by the opportunity to create the initial version of what “great” looks like, with a focus on rapid iteration based on learning.

• High Ownership, Low Ego: Willing to pitch in wherever necessary, values truth over recognition, and prioritizes outcomes over appearances.

• Technical Fluency: Capable of engaging with product and data science teams to grasp what is real, what sets the product apart, and what requires nuance, then translating it for market impact.

• Clarity Obsessed: Possesses a strong instinct for simplifying complex ideas into actionable language that drives decisions and minimizes friction.

• Credible, Customer-Focused Storytelling: Strikes a balance between ambition and accuracy, aiming for defensible and trustworthy narratives in a high-stakes healthcare environment.

• Comfort with Ambiguity: Excels in a dynamic environment where priorities shift as Machinify expands its unified platform approach.

• Experience in building and scaling product marketing from the ground up is highly desirable.

• A passion for healthcare technology and a commitment to enhancing outcomes through more intelligent and precise systems.

🏝️ Benefits

• Equal Employment Opportunity at Machinify

• Employment at will employer