Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the go-to-market roadmap, strategy, and execution for product launches.

• Develop compelling value propositions and messaging frameworks, ensuring company-wide adoption and consistency.

• Collect market insights through research and customer interviews to understand purchasing drivers, sentiment, and reactions to messaging.

• Collaborate with Product Managers to refine our offerings based on the competitive landscape and customer feedback.

• Create sales and marketing materials, along with internal and external communications, that promote adoption and conversion.

• Develop training resources and lead sales enablement for significant launches.

• Generate data-driven market narratives, case studies, and product guides, and support webinars that further business objectives.

⛳️ Requirements

• A minimum of 5 years of product marketing experience in a B2B SaaS environment.

• Proven experience in developing and executing go-to-market strategies specifically for software products.

• Exceptional written, verbal, and presentation abilities.

• Strong analytical capabilities along with a data-driven approach.

• Capacity to influence and align colleagues across cross-functional teams in a complex, matrixed environment.

• A collaborative mindset and a sense of ownership.

• Preferred: experience in marketing to government employees.

🏝️ Benefits

• Comprehensive Extended Health Care Plan.

• Dental Care coverage.

• Life & Disability insurance.

• Health spending accounts.

• Unlimited Vacation Leave.

• 12 Paid Holidays.

• $3,000 Employee Referral Program.

• Employer contribution to VRSP.

• Rewards and recognition programs.