Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and implement cross-functional product and feature launches, collaborating with product, sales, demand generation, and customer success teams.

• Define use cases, product messaging, positioning, value propositions, and customer profiles that appeal to target audiences, including Commercial, Public Sector (FED/SLED), and MSP.

• Become a subject matter expert in privileged access management and password management, possessing a thorough understanding of the market and products, including their overall value proposition, features, functionality, and relevant verticals and use cases.

• Partner with product management and demand generation teams to create content around new products and features that enhance product awareness and generate leads.

• Coordinate webinars with demand generation and product teams, overseeing everything from topic and speaker development to promotion and follow-up content, aimed at driving engagement and pipeline growth.

• Collaborate closely with the SEO team to generate SEO-optimized blogs, web pages, and videos regarding product features, use cases, and more.

• Work together with channel partners to create co-marketing initiatives and campaigns.

• Serve as the voice of the customer by working with customer success to collect feedback, develop case studies, testimonials, and user stories, and inform product development and marketing strategies.

• Conduct market research and competitor analysis to shape product marketing strategies, identifying opportunities for differentiation and growth.

⛳️ Requirements

• 5+ years of experience in B2B cybersecurity, particularly in a SaaS-focused product/solutions marketing role.

• Proven experience with distinct product messaging, positioning, and market leadership that supports go-to-market strategies, as well as external and internal communications.

• Proficient in utilizing AI tools to enhance productivity and creativity, while applying sound judgment to validate outputs, refine messaging, and maintain quality across all deliverables.

• Experience with successful cross-functional product and feature launches.

• Exceptional written and verbal communication and presentation skills, with a strong focus on messaging.

• Project management abilities to handle multiple priorities in a fast-paced environment.

• A self-starter and problem solver who thrives in both local and distributed team settings.

• An innovative, energetic individual who excels in cross-functional collaboration.

• Results-oriented, analytical yet practical, with a proactive approach.

• Strategic thinker capable of understanding markets and competitors, combined with tactical planning and execution discipline.

🏝️ Benefits

• Medical, Dental & Vision (including domestic partnerships).

• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life.

• Voluntary Short/Long Term Disability Insurance.

• 401K (Roth/Traditional).

• A generous PTO plan that recognizes your commitment and seniority (including paid Bereavement/Jury Duty, etc.).

• Above-market annual bonuses.