Product Marketing Manager

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Analyze the current funnel and key user segments (socio-demographic / geographic / pain points / job types).

• Break down a single general funnel into multiple funnels tailored to the most relevant segments to enhance offer, checkout, and upsell conversions.

• Collaborate with a developer to create a funnel builder — using an MVP approach, assessing existing solutions (cost-benefit), or independently constructing using AI.

• Take ownership of spend/ROI in coordination with UA and the creative team.

• Scale the number of segmented funnels (6–10) and optimize them based on CR, CPA, and ROAS.

• Build a systematic testing approach by identifying high-confidence hypotheses from various sources and implementing them through the double diamond process.

• Work on monetization strategies — paywall, subscriptions, plan mix — leveraging unit economics (CR ↔ LTV).

• Scale funnels and spending into new segments and geographies (Tier-1 markets).

• Engage with product hypotheses related to activation (user's first session).

• Establish your own OKR track focused on product growth or the launch of new initiatives.

⛳️ Requirements

• Minimum of 2+ years of experience in performance marketing with a focus on web funnels and monetization in roles such as Product Marketing Manager, Growth Manager, or Monetization Manager.

• Experience in ownership of spend/ROI in conjunction with UAM and the creative team, along with working with cross-functional teams.

• Familiarity with web funnels and monetization strategies (paywall, subscriptions, plan mix).

• Understanding of the 5 layers of unit economics and trade-offs (CR ↔ LTV).

• A systematic approach to building hypotheses and analyzing them.

• Experience working in small teams; ideally, you have independently navigated the journey from "1 funnel to scaling spends across different audiences or triggers."

• Quick decision-making: readiness to establish monetization setups in 2 attempts rather than 10, without waiting for perfect samples.

• Willingness to work hands-on, without a dedicated execution team — and without formal management of people in this role.

• Experience in conversion copywriting: crafting and optimizing texts for landing pages, quizzes, paywalls, upsells, and other conversion elements of the product.

• English proficiency — at least Upper-Intermediate (B2).

🏝️ Benefits

• Medical insurance.

• Consultations with a psychologist for mental health support.

• Coverage for professional training expenses (courses, conferences, lectures).

• Paid vacation, sick leave, and additional days off.