Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take the lead in product marketing for launches by collaborating with Product, Sales, and Marketing teams to establish positioning and messaging, create the go-to-market strategy, and ensure comprehensive launch readiness.

• Develop and maintain messaging frameworks across the product portfolio, based on thorough audience and market research, ensuring consistency in messaging across all internal and external interactions.

• Create materials that empower Sales and Customer Success teams, including pitch decks, one-pagers, battle cards, and tools that communicate product value in terminology that resonates with district buyers.

• Oversee the planning and execution of go-to-market strategies across teams by gathering input, clarifying priorities, and ensuring that launches remain synchronized and on schedule.

• Conduct win/loss interviews, perform competitive analysis, and gather qualitative customer insights, then synthesize and share findings to inform strategy and future PMM initiatives.

• Manage marketing efforts for Inquiry Journeys and the wider portfolio as priorities evolve throughout the year.

⛳️ Requirements

• 5–8+ years of experience in product marketing, preferably in K–12, edtech, or other mission-driven, complex-sale environments.

• Experience in marketing to school districts is a significant advantage.

• A proven track record of leading or playing a key role in product launches.

• Outstanding communication and storytelling skills — you can translate intricate product features and market contexts into clear and compelling narratives.

• Strong customer and market insight — you possess a deep understanding of buyers and competitors that enables effective messaging.

• Excellent cross-functional coordination abilities — you cultivate partnerships and maintain proactive communication to align Product, Sales, CS, and Marketing efforts.

• High level of ownership in execution — you consistently deliver high-quality work independently and punctually, often managing multiple products simultaneously.

🏝️ Benefits

• Health & 401K: Employee-covered health care and retirement matching.

• Flexible PTO & Company Closures: Flexible PTO policy along with 12+ observed days off.

• Chances to Connect: Biannual company retreats and optional local meetups.

• Remote Opportunities: Most roles are remote, allowing for work-from-home flexibility.

• Perks and Stipend: Technology package provided, in addition to a home office stipend.

• Learning and Development: Opportunities for education and professional development, monthly Brunch and Learns, and more!