Product Marketing Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Take charge of creating PMM content for HackerOne's product range, including sales presentations, solution documents, website content, competitive analysis, and field support materials.

• Assist in the development of messaging and positioning by providing research, drafting content, and revising based on input from senior marketers and field teams.

• Manage product launch coordination across teams, overseeing your own asset workflows, monitoring timelines, and proactively addressing potential blockers.

• Perform competitive and market analysis to keep the team informed about the vulnerability management landscape and evolving buyer priorities.

• Collaborate with sales and sales engineering to gather insights on what resonates in the market and convert those insights into more effective content.

• Integrate customer feedback from sales interactions, partner collaborations, win/loss analysis, and client discussions to enhance positioning over time.

• Work alongside content, demand generation, and design teams to ensure that PMM narratives are effectively communicated through campaigns and programs.

• Leverage AI tools to expedite content creation, market research, data synthesis, and analysis; this is a fundamental aspect of the role rather than an optional enhancement.

⛳️ Requirements

• 3–5 years of experience in product marketing, content marketing, or a similar field within a B2B SaaS organization.

• Proficient writer capable of transforming complex security topics into clear and engaging content for various formats and audiences.

• Demonstrated ability to independently manage multiple projects, meet deadlines, and identify risks before they escalate into issues.

• Comfortable collaborating across departments and establishing credibility with sales, product, and design stakeholders with minimal guidance.

• Strong understanding of B2B go-to-market principles, including positioning, launch execution, sales enablement, and demand generation.

• Utilizes data to validate hypotheses, share insights with colleagues, and enhance deliverables — not solely for reporting purposes.

• A genuine interest in the cybersecurity field and a commitment to developing domain knowledge over time.

🏝️ Benefits

• Health (medical, vision, dental), life, and disability insurance*

• Equity stock options

• Retirement plans

• Paid public holidays and unlimited PTO

• Paid maternity and parental leave

• Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)

• Employee Assistance Program