Product Marketing Manager

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Take charge of product positioning and messaging for vault products, innovative strategies, and structured offerings.

• Convert positioning into effective sales materials: business development slide decks, landing pages, technical documentation, and supporting evidence.

• Manage product launches from start to finish, including pre-launch data collection, waitlists, launch copy, sales enablement, business development training, and mock pitches.

• Develop the sales enablement library, including slide decks, one-pagers, proposals, battlecards, and product FAQs.

• Oversee the feedback loop between product and marketing, conducting regular sessions with business development to identify objections, adoption barriers, and market signals.

• Assist with launch communications, creating blog posts and social media content for new product introductions (press relations are managed by an external PR consultant — your role is to coordinate, not pitch).

• Manage the product section on the website, including product pages, launch announcements, and partner integrations.

• Facilitate co-marketing efforts with partners that align with Gauntlet's institutional narrative.

⛳️ Requirements

• 3–6 years of experience in product marketing, marketing, or communications within a crypto, fintech, or financial infrastructure company.

• Solid understanding of technical and financial concepts. Practical DeFi knowledge is a significant advantage but not a strict requirement; a quick-learning fintech marketer will meet expectations.

• Strong intuition for product positioning: translating technical work into clear narratives and materials ready for buyers.

• Proven experience managing product launches from inception to completion.

• Demonstrated success in creating sales enablement materials (decks, one-pagers, proposals, battlecards) that are effectively utilized by business development teams.

• Excellent writing skills for blog posts and social media content.

• High level of proficiency with AI tools — you regularly utilize language models and agents in your daily tasks and have experience building applications with them.

• Bonus points for:

• Previous product marketing experience with DeFi, crypto infrastructure, or fintech products targeted at institutional buyers.

• Prior involvement with vault products, structured products, credit markets, or tokenization.

• Experience with go-to-market strategies for institutional B2B products.

• Co-marketing experience within a partner ecosystem.

🏝️ Benefits

• Remote-first work environment — you can work from anywhere in the US & CAN!

• Regular in-person company retreats and a cross-country "office visit" perk.

• Comprehensive medical, dental, and vision coverage fully paid for employees.

• $1,000 work-from-home stipend.

• Monthly reimbursements for home internet, phone, and cellular data expenses.

• Unlimited vacation policy.

• Fully paid parental leave of 12 weeks.

• Fertility benefits available.

• Potential for incentive compensation.