Product Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of the Product-Led Growth narrative: Design the user journey for discovery, trial, and upgrades across both products. Transform product updates and AI features into engaging growth loops.

• Develop high-impact website content: Author and launch pages in Webflow (including CMS collections). Collaborate with the design team to ensure that visuals and copy convey a cohesive message.

• Manage product launches: Strategize, write, and implement launch campaigns across web, email, in-app notifications, and social media - covering everything from positioning and release notes to customer use cases.

• Convert raw ideas into compelling content: Work directly from founder notes, Figma prototypes, or mockups to generate content that is clear, valuable, and ready for conversion.

• Create and sustain go-to-market assets: Maintain our pitch decks, one-pagers, proposals, and outbound materials to ensure they are sharp, up-to-date, and aligned with our brand.

• Record product demonstrations and explainers: Utilize tools such as Arcade, Screen Studio, or Loom to showcase key use cases (including PDP asset creation at scale and brand compliance).

• Analyze the market landscape: Monitor competitors and industry trends to enhance messaging and uncover whitespace opportunities.

• Focus on impactful initiatives: Balance quality and speed - recognize when "good enough" leads to quicker learning or traction.

⛳️ Requirements

• 4–6 years of experience specifically in a Product Marketing Manager role — experience must be solely in product marketing, avoiding roles in product management, program management, or related fields.

• Experience in at least two product-led SaaS or startup environments — preferably at Seed to Series B stage companies where you have taken ownership of positioning, launches, and go-to-market execution.

• Ability to write quickly and clearly. You prioritize clarity over unnecessary fluff, and you can articulate complex AI features in a way that is practical and relatable.

• Proficiency in publishing on Webflow, creating presentations in Figma Slides, and working from Figma designs, alongside PLG tools like Product Fruits or Arcade demo videos.

• You intuitively approach from the perspective of ICP pain points, messaging, and conversion rather than merely focusing on "content."

• Highly organized, proactive, and comfortable collaborating directly with a founder in a dynamic, self-directed environment.

• Possess strong visual aesthetic and design sensibility - the websites, presentations, or launch pages you've contributed to should be as appealing as or more than www.crop.photo. If not, this role may not align with your skills.

• Have a clear understanding of the visual production and creative operations requirements for retailers, marketplaces, and post-production teams.

• Be sharp, resourceful, and decisive - you don’t wait for perfect specifications; you take initiative.

• Capable of researching competitors, analyzing market trends, and crafting standout product messaging.

• Preferred Experience: B2B SaaS demand generation; LinkedIn content programs and executive thought leadership; Reddit marketing and community engagement; SEO-driven content strategies; product-led growth initiatives; marketing AI, SaaS, workflow automation, creative operations, or similar technology products.

🏝️ Benefits

• Join a potential GenAI unicorn from the outset.

• Collaborate directly with the founder and leadership to implement successful strategies.

• Contribute to building something substantial with support from Evolphin and over 12,000 existing users.

• Engage with a leading-edge Gen AI platform that creative professionals genuinely appreciate.

• Assist in developing the product marketing playbook for tools ensuring brand visual consistency.

• Establish yourself as a trailblazer in an emerging product category.

• Receive significant equity at an early stage with substantial upside potential.