Product Marketing Manager

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take ownership of the go-to-market strategy for product launches, encompassing positioning through cross-functional execution, and driving measurable adoption and revenue impact.

• Develop unique product positioning and messaging that distinguishes FinQuery in a competitive landscape.

• Act as the primary authority on market segments, competitors, and buyer needs, transforming research into actionable strategies.

• Perform continuous market and competitive analysis to enhance FinQuery's market stance and guide product direction.

• Collaborate with Sales and Customer Success teams to promote adoption and growth, providing narratives rooted in customer experiences.

• Support marketing leadership in shaping pricing and packaging strategies, employing value-based methodologies to optimize adoption.

• Impact the product roadmap by conveying insights and representing the voice of the customer and market to Product, Engineering, and Design teams.

• Direct demand generation strategies, ensuring marketing initiatives align with positioning and the priorities of buyers.

• Serve as FinQuery's representative externally as a product and category expert through relationships with analysts, participation in industry events, and speaking engagements.

• Oversee and implement content strategies for essential marketing materials, including datasheets, eBooks, webinars, and presentations.

• Lead the planning and execution of both internal and external launch events and demonstrations.

⛳️ Requirements

• Over 5 years of experience in B2B SaaS product marketing.

• Proven history of directing go-to-market strategies and achieving measurable business outcomes in a fast-paced environment.

• Strong strategic and analytical capabilities.

• Competence in translating market and customer insights into positioning, pricing, and messaging strategies.

• Exceptional written and verbal communication skills.

• Ability to distill complex product value into straightforward, engaging narratives.

• Demonstrated expertise in market research, competitive analysis, and executing campaigns within a subscription-based business model.

• Proven success in planning and scaling marketing programs with a data-driven approach to enhance processes.

• Proficient in fostering cross-functional consensus and managing complex projects through impactful launches.

• Strong problem-solving skills and comfort in developing innovative solutions for ambiguous and undefined challenges.

• Authentic curiosity for technology products and the business challenges they address.

🏝️ Benefits

• Annual employee development program stipend of $1,000 for every employee.

• Availability of a mentorship program.

• Sabbatical program offering 4 weeks of leave after 5 years of service.

• Opportunities for advancement based on performance results.

• Signing stipend for a work-from-home setup.

• Paid Time Off.

• Parental Leave Benefits.

• Fertility and Adoption Assistance.

• Annual tutoring stipend for your children.