Product Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of product marketing at Drivetrain from start to finish.

• Serve as the link between our product development and market perception: refining our positioning against traditional EPM competitors and resistance to change from spreadsheets.

• Execute impactful product launches.

• Equip our sales team with compelling narratives that secure competitive deals.

• Promote in-app usage to encourage customers to engage more deeply with the product rather than stagnating post-onboarding.

• Define the function, including the messaging framework, launch strategy, and competitive intelligence program.

• Oversee and nurture product marketers as the team expands; initially, be prepared to actively contribute to the work yourself.

⛳️ Requirements

• 5–12 years of experience in B2B SaaS marketing, with a minimum of 4 years in product marketing and significant expertise in marketing to technical or financial audiences.

• Proven experience in owning the positioning of a product or product line — not merely executing launches devised by others.

• Outstanding written communication skills. Your writing will be a key evaluation factor, as will ours.

• Strong analytical skills: comfortable with product analytics and go-to-market data, able to formulate arguments based on evidence rather than mere assertions.

• Experience in selling to or marketing to finance teams (FP&A, EPM, accounting, fintech) is a significant advantage.

• Experience in people management or mentoring, or a clear readiness to take on such responsibilities.

• Self-motivated and at ease with uncertainty. This role encompasses a wide range of responsibilities with limited existing structure.

🏝️ Benefits

• Remote-friendly: Drivetrain brings together top talent from various locations and offers a high level of autonomy. We trust our team members.

• Open & transparent: We believe that when our creators have access to all necessary information, they can produce their best work.

• Idea-friendly: We foster an environment where new ideas can be explored, risks can be taken, mistakes can be made, and learning can occur, allowing for success. Anyone in the company can propose great ideas and drive positive change. We let the best ideas prevail.

• Customer-centric: We adhere to a product-led growth strategy, continuously learning from our customers and collaborating to develop exceptional software that Drivetrain offers.