Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take ownership of the go-to-market (GTM) asset library from the outset, including sales presentations, one-pagers, battlecards, and product launch materials that are essential for ensuring prospects grasp our unique value proposition and that sales representatives enter every meeting with confidence.

• Develop and sustain Driftrock's key sales materials, including presentations, product one-pagers, pitch narratives, and demo handouts that accurately reflect our current positioning and assist the team in achieving success.

• Manage sales enablement initiatives, competitive battlecards, objection-handling strategies, and conversation playbooks to empower the team to effectively position Driftrock in any sales opportunity.

• Spearhead the go-to-market strategy for new product launches, overseeing positioning, messaging, and launch materials to ensure the sales team is equipped to sell before any product is released.

• Conduct research on customers and market trends, converting insights into refined positioning and messaging throughout the buyer's journey.

• Collaborate with the Commercial and Customer Success teams to create customer case studies that can be utilized across sales, events, and digital platforms.

• Contribute to Driftrock's thought leadership initiatives by producing guides, articles, and data-driven insights that enhance brand authority within the automotive marketing sector.

⛳️ Requirements

• Demonstrated success in developing GTM sales materials, presentations, one-pagers, and battlecards that sales teams effectively use to close deals in a B2B SaaS context.

• Exceptional writing skills, capable of distilling complex technical products into clear, distinct narratives, ranging from concise sales copy to comprehensive positioning documents.

• Comfortable collaborating directly with sales and commercial teams; adept at asking insightful questions and transforming the responses into impactful materials.

• Strong design sensibility, producing on-brand, professional materials and discerning the difference between a good presentation and an outstanding one.

• A proactive self-starter who establishes their own priorities, operates independently, and delivers results without needing constant supervision.

• Experience in the automotive, mobility, or related B2B sectors (preferred).

• Familiarity with competitive positioning frameworks, such as April Dunford's "Obviously Awesome" (preferred).

• Proven experience in a similarly-sized scale-up (20–50 employees) (preferred).

• Background in lead generation, marketing automation, or AdTech products (preferred).

🏝️ Benefits

• Share options in Driftrock, offered on founder-friendly, tax-efficient EMI terms, including the option to retain vested options after departure (subject to board discretion).

• Comprehensive Vitality health coverage: includes medical, dental, vision, hearing, mental health support and therapy, cancer coverage, a complimentary Headspace subscription, and Vitality rewards.

• 24 to 28 days of vacation (24 days plus 1 additional day each year, capped at 28), in addition to bank holidays.

• Pension contributions, life assurance (3x salary), and income protection.

• Electric car salary-sacrifice scheme (Octopus): save up to approximately 40%, with insurance, servicing, and a charging benefit included.

• Enhanced maternity and paternity leave.

• A budget for learning, including books, courses, and conferences, along with time allocated for personal development goals.

• Perks and discounts through CharlieHR, and a BMW Group employee discount program.