Director, StableFX Strategy – GTM

This is a fully remote position, open to applicants in Arizona, +4 more states.

📋 Description

• Formulate and implement the growth strategy for StableFX, Circle's institutional marketplace centered on stablecoin-based foreign exchange.

• Collaborate with Product, Capital Markets, Partnerships, Marketing, Compliance, and Commercial teams.

• Ascertain where StableFX excels, identify key partners, and strategize on scaling operations.

• Discover market opportunities and establish ideal customer profiles.

• Develop scalable go-to-market strategies and cultivate network effects to enhance marketplace growth.

• Design issuer acquisition strategies and spearhead customer acquisition and commercialization efforts for takers.

• Infuse market insights into product decisions while fostering partnerships and growth initiatives.

• Assist Circle in pinpointing where StableFX offers unique value and convert those insights into scalable business results.

⛳️ Requirements

• Over 10 years of experience in strategy, growth, management consulting, business development, partnerships, or go-to-market leadership.

• Profound knowledge of foreign exchange, liquidity networks, treasury infrastructure, payments, capital markets, or the broader financial market structure.

• Proven track record of defining and scaling new businesses, marketplaces, platforms, or networks from initial adoption through to growth.

• Experience in crafting market strategies, customer segmentation and ideal customer profiles, commercialization frameworks, and go-to-market plans for complex B2B products.

• Established ability to influence executive stakeholders and foster alignment across organizations without direct authority.

• Expertise in translating customer, market, and competitive insights into business strategies and product recommendations.

• Strong analytical and strategic problem-solving abilities, with the capacity to navigate highly ambiguous environments.

• History of creating partnership strategies that yield measurable acquisition, adoption, liquidity, or revenue outcomes.

• Outstanding communication, stakeholder management, and executive presentation skills.

• Experience with stablecoins, digital assets, blockchain infrastructure, or crypto-native financial services (preferred).

• Practical experience in electronic trading, liquidity management, market structure, or trading venues (preferred).

• Background in working with banks, payment companies, remittance providers, OTC desks, exchanges, market makers, or other regulated financial institutions (preferred).

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options